HADDA, Samar Hassan Salem; MUSLIM, Bassam Ali Ahmed. Customer Relationship Management and its Impact on Competitive Advantage: A Field Study in AXA Commercial Group of Companies in the Kingdom of Saudi Arabia. University of Science and Technology Journal for Management and Human Sciences, Sana’a, Yemen, v. 3, n. 3, p. 127–158, 2025. DOI: 10.59222/ustjmhs.3.3.5. Disponível em: https://journals.ust.edu.ye/USTJMHS/article/view/152. Acesso em: 4 sep. 2025.