AL-MEKHLAFI, Abdulaziz Mohammed; AL-ARASI, Abeer Mohammed Ali. The Role of Green Marketing in Forming Mental Imagery for Customer: A Field Study of the Point of View of Specialists in Yemen Standardization Metrology & Quality Control Organization in the Municipality of Capital. University of Science and Technology Journal for Management and Human Sciences, Sana’a, Yemen, v. 3, n. 4, p. 77–104, 2025. DOI: 10.59222/ustjmhs.3.4.3. Disponível em: https://journals.ust.edu.ye/USTJMHS/article/view/170. Acesso em: 29 dec. 2025.