TAWWAF, A. K. H.; AL-OUDI, H. T. The Role of Innovative Marketing in Achieving Competitive Advantage of Yemeni Pharmaceutical Companies. University of Science and Technology Journal for Management and Human Sciences, Sana’a, Yemen, v. 2, n. 3, p. 97–129, 2024. DOI: 10.59222/ustjmhs.2.3.4. Disponível em: https://journals.ust.edu.ye/USTJMHS/article/view/91. Acesso em: 18 oct. 2024.