Yehya Ayesh Obaid, M. “The Impact of the Balanced Scorecard Effectiveness in Evaluating the University Intangible Service Quality from the Beneficiaries’ Viewpoint: A Case Study of Undergraduate Students at the University of Science and Technology – Hodeidah Branch”. University of Science and Technology Journal for Management and Human Sciences, vol. 1, no. 1, Mar. 2023, pp. 115-5, doi:10.59222/ustjmhs.1.1.5.