University of Science and Technology Journal for Management and Human Sciences
type: channel
description: University of Science and Technology Journal for Management and Human Sciences (USTJMHS) is an open access peer-reviewed journal published by University of Science and Technology, Yemen. The Journal welcomes articles that contribute to wide spectrum coverage of academic research papers in the fields of administration, economics, education and other human and social sciences. Originality, high quality and significance of the content are essentially considered. Online ISSN: 2959-314X Print ISSN: 2959-3131
publisher: جامعة العلوم والتكنولوجيا ، صنعاء - اليمن
language: en
publication name: University of Science and Technology Journal for Management and Human Sciences
issn: 2959-3131
items: The Impact of Human Capital on Strategic Performance: A Field Study in Private Hospitals in Ibb Governorate
items: Effect of Marketing Intelligence on Business Advantage: A Field Study on the Industrial Companies in Hayel Saeed Anam Group in Hodeidah
items: The Impact of Intellectual Capital Accounting on Financial Performance: An Applied Study on Banks Operating in the Republic of Yemen
items: The Role of Electronic Human Resources Management in Improving Quality of Health Services by Private Hospitals in the Capital Municipality of Sana’a
items: Strategic Planning and Its Impact on the Effectiveness of Administrative Decision-Making in Family Businesses: A Case Study of Hail Saeed Anam Family Business Group – Sana’a
items: The Impact of Human Resource Management Practices on Achieving Organizational Justice: A Field Study at Private Universities in the Capital Municipality of Sana'a
items: The Impact of Organizational Flexibility on Achieving Institutional Excellence: A Field Study at Private Banks in the Capital Municipality of Sana'a
items: The Role of Job Empowerment in Enhancing Organizational Loyalty: A Field Study at Private Universities in the Capital Municipality of Sana'a
items: Student Counseling Skill Practice at Al-Janad University for Science and Technology from Students' Perspective
items: The Impact of Managerial Intrinsic Motivations on Voluntary Disclosure: An Empirical Study on Banks Operating in the Republic of Yemen
items: The Impact of Electronic Banking Service Quality on the Market Share of Commercial Banks in the Capital Municipality of Sana'a
items: The Impact of Qualitative Characteristics of Accounting Information on The Effectiveness of Internal Control System Components: A Field Study in Insurance Companies Operating in The Republic of Yemen
items: The Impact of Strategic Intelligence on Organizational Excellence: A Field Study in Yemeni Banks in the Capital Municipality of Sana'a
items: The Impact of Talent Management on Organizational Performance Through Emotional Intelligence: A Field Study at Industrial Food Companies in Hodeida Governorate
items: Proposed Conceptualization of the Application of Artificial Intelligence in Achieving the Fourth Goal of the Sustainable Development Goals
items: Problems and Procedures of Translating Metaphor in Arabic Poetry into English: A Case Study of Al-Maqaleh’s Poem ‘To My Mother’
items: The Impact of the External Auditor’s Verification Responsibility and Skills on Detecting Earnings Management Practices: Perspectives of External Auditors in Audit Firms and Offices in Yemen
items: The Role of Total Quality Management Application in Achieving Competitive Advantage in Yemeni Private Hospitals in the Capital City of Sana'a
items: Organizational Creativity and its Impact on Competitive Advantage:A Field Study at Systems and Software Development Companies in the Capital Municipality of Sana’a
items: The Impact of Organizational Silence on Organizational Citizenship Behavior at Private Universities in Hodeidah City
items: An Analysis of Cohesive Reference in English Scientific Texts Translated into Arabic
items: The Impact of the Characteristics of Enterprise Resource Planning (ERP) Systems in Improving the Quality of Accounting Information in Telecom Companies in the Republic of Yemen: A Field Study
items: https://journals.ust.edu.ye/USTJMHS/en/article/view/170
items: The Impact of Management Information Systems on Strategic Performance: A Field Study in Yemeni Universities
items: The Impact of Human Capital on Improving Marketing Performance: A Field Study in Yemeni Private Universities in the Capital Municipality of Sana'a
items: Customer Relationship Management and its Impact on Competitive Advantage: A Field Study in AXA Commercial Group of Companies in the Kingdom of Saudi Arabia
items: The Impact of Strategic Planning on Institutional Excellence: A Field Study of Insurance Companies in the Capital Municipality of Sana’a
items: The Impact of Supply Chain Management on Organizational Performance: A Field Study in the Food Manufacturing Companies of Hael Saeed Anam Group and Partners
items: The Impact of Business Intelligence Systems on Human Capital Development at Yemen and Kuwait Bank in the Capital Municipality of Sana'a
items: Critical Success Factors and Their Impact on Strategic Agility: A Field Study on Banks Operating in Yemen

The Impact of Human Capital on Strategic Performance: A Field Study in Private Hospitals in Ibb Governorate
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description: The study aimed to determine the impact of human capital through its dimensions (knowledge, skills, and experience), on strategic performance through its dimensions (financial dimensions, customer satisfaction, internal operations, and learning and growth) in private hospitals in Ibb Governorate. The study population consisted of administrative leaders, who constitute the most important team seeking distinguished strategic performance and who deal with human capital in private hospitals. The total number of these leaders was (176) individuals. Given the small size of the study population, a comprehensive census method was adopted to collect data. A descriptive analytical approach was employed and a questionnaire was used as a data collection tool. The data were statistically processed using the SPSS. The study revealed that there is a statistically significant impact of human capital on strategic performance in private hospitals in Ibb Governorate. The results also showed that the dimensions of human capital have a varying impact on strategic performance in the private hospitals. The study recommends enhancing focus on human capital in private hospitals by investing in the development of human resources and their professional and technical qualifications. It also emphasizes the importance of comprehensively improving the level of strategic performance in private hospitals, in addition to maintaining a high level of focus on customers (beneficiaries).
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creator: Majed Kassem Alsyani
creator: Dawlah Abdu Mohammed Alamery
rights: Copyright (c) 2026 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2026-08-24
publication date: 2026-08-24
starting page: 295
ending page: 326
doi: 10.59222/ustjmhs.4.s1.10

Effect of Marketing Intelligence on Business Advantage: A Field Study on the Industrial Companies in Hayel Saeed Anam Group in Hodeidah
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description: This study aimed to investigate the effect of marketing intelligence with its dimensions - understanding the market; understanding the customer; product intelligence; understanding competitors- on the competitive advantage with its dimensions -cost; quality; flexibility; delivery; creativity- in the industrial companies of Hayel Saeed Anam & Co. Group in Hodeidah. It also aimed to identify the level of achieving competitive advantage, and the level of practicing marketing intelligence in the companies under study. To achieve the study objectives and test its hypotheses, the descriptive-analytical method was used, utilizing the questionnaire as a main tool for collecting data from (248) of the administrative leaders in the companies under study, who represent the study population. Due to the small size of the study population, the complete census method was adopted, and the SPSS was used for processing the data. The study findings revealed that there was a statistically significant effect of marketing intelligence on the competitive advantage in companies under study, and that the levels of achieving competitive advantage and practicing marketing intelligence in companies scored a very high degree. The study recommended that companies under study should continue to pay more attention to competitive advantage with all its dimensions as well as the practices of marketing intelligence, as the latter is one of the contemporary approaches to improve the competitiveness of companies and their competitive position in light of the growing indicators of competition between companies.
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creator: Abdu Ahmed Ali Al-Ameri
creator: Bilquis Abdulmalek Abdu Alabsi
rights: Copyright (c) 2026 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2026-08-24
publication date: 2026-08-24
starting page: 257
ending page: 294
doi: 10.59222/ustjmhs.4.s1.9

The Impact of Intellectual Capital Accounting on Financial Performance: An Applied Study on Banks Operating in the Republic of Yemen
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description: This study aims to measure the impact of intellectual capital accounting on the financial performance of banks operating in the Republic of Yemen. To achieve this objective, a quantitative approach was employed by analysing the financial statements of ten banks over the period (2010–2020). Data were analysed using the Partial Least Squares Structural Equation Modelling (PLS-SEM) method. The empirical results revealed a statistically significant positive impact of intellectual capital accounting on financial performance. The findings indicated that the most influential dimension is human capital efficiency, followed by relational capital efficiency. In contrast, structural capital efficiency showed a positive but statistically insignificant impact, while employed capital efficiency exhibited a negative and statistically insignificant impact. Based on these results, the study recommends that Yemeni banks enhance their investments in human and relational capital due to their direct role in improving financial performance, in addition to reviewing strategies for utilizing structural and employed capital to increase their efficiency. Furthermore, the study recommends integrating intellectual capital indicators into financial reports, improving disclosure practices in accordance with clear standards, and encouraging researchers to expand future studies in this field.
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creator: Ali Youssef Al-Sagheer Al-Khadami
creator: Faiza Mohammed Abdulhadi Al-Misani
creator: Sultan Ali Ahmed Farag Al-Sorihi
rights: Copyright (c) 2026 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2026-08-24
publication date: 2026-08-24
starting page: 223
ending page: 255
doi: 10.59222/ustjmhs.4.s1.8

The Role of Electronic Human Resources Management in Improving Quality of Health Services by Private Hospitals in the Capital Municipality of Sana’a
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description: The study aimed to identify the role of Electronic Human Resource Management (e-HRM) — represented by its dimensions: (e-HRM requirements, e-recruitment system, e-compensation and payroll system, e-performance appraisal system, and e-training system) — in improving the quality of health services, measured through its dimensions: (tangibility, assurance, responsiveness, and empathy) in private hospitals within the Capital Municipality of Sana’a. The study adopted the descriptive-analytical approach, and data were collected through a questionnaire distributed to all administrative employees, physicians, and technicians. A comprehensive survey method was applied to the study population, which consisted of (212) individuals, and the data were analyzed using the Statistical Package for the Social Sciences (SPSS). The study concluded that there is a statistically significant role of e-HRM in improving the quality of health services. Moreover, it found that the better e-HRM is implemented, the greater the improvement in the quality of health services provided to patients.
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creator: Mohammed Abbas Abdullah AlMoayed
creator: Abdulrazaq Mohammed Qaid AlMarani
creator: Abduallateef Ahmad Ghallab
rights: Copyright (c) 2026 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2026-08-24
publication date: 2026-08-24
starting page: 187
ending page: 222
doi: 10.59222/ustjmhs.4.s1.7

Strategic Planning and Its Impact on the Effectiveness of Administrative Decision-Making in Family Businesses: A Case Study of Hail Saeed Anam Family Business Group – Sana’a
type: item
description: This study aimed to examine the current state of strategic planning implementation and its impact on the effectiveness of administrative decision-making and the degree to which administrative decision criteria and specifications are met at Hayel Saeed Anam and Group of Companies in Sana'a city. To achieve this purpose, the study adopted the case study methodology as the most suitable for the nature of the subject, following an analytical descriptive approach. A questionnaire was used as a tool to collect data from a sample of 49 individuals, and the data were analyzed using the SPSS program. The results showed that strategic planning supports administrative decisions, with the highest influence attributed to internal and external environmental analysis, followed by strategic objectives, and then strategic vision. However, the organizational mission did not show a statistically significant impact. The study concludes with a set of recommendations, including: the necessity of promoting a strategic planning culture, formulating clear objectives, and reviewing the organizational mission.
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creator: Jamal Dirham Ahmed Zaid
creator: Tareq Yahya Abdullah Al-Ansi
rights: Copyright (c) 2026 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2026-08-24
publication date: 2026-08-24
starting page: 157
ending page: 185
doi: 10.59222/ustjmhs.4.s1.6

The Impact of Human Resource Management Practices on Achieving Organizational Justice: A Field Study at Private Universities in the Capital Municipality of Sana'a
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description: The study aimed to determine the impact of human resource management (HRM) practices on achieving organizational justice in private universities in the Capital Municipality of Sana'a. The study adopted a descriptive-analytical approach. The population included 1,252 individuals of academic and administrative staff working in nine private universities in the Capital Municipality of Sana'a. A simple random sample of 338 participants was selected, and a questionnaire was used as the data collection tool. The data were analyzed using SPSS 28, the study results revealed a statistically significant positive impact of HRM practices on achieving organizational justice in the universities under study, with variations in the impact of the different HRM dimensions. The compensation dimension had the highest impact, followed by job design and recruitment, while training, development and performance evaluation had relatively lower impacts. The results also indicated that the levels of both organizational justice and HRM practices in the universities under study were moderate. Based on these findings, the study recommends that private universities in the Capital Municipality of Sana'a should place greater emphasis on implementing HRM practices across all dimensions due to their positive impact on achieving organizational justice, particularly focusing on compensation as it was found to be the most influential factor.
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creator: Saddam Ahmed Ali Al-Sharafi
creator: Faisal Hazzaa Qaeid Saeed
rights: Copyright (c) 2026 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2026-08-24
publication date: 2026-08-24
starting page: 125
ending page: 156
doi: 10.59222/ustjmhs.4.s1.5

The Impact of Organizational Flexibility on Achieving Institutional Excellence: A Field Study at Private Banks in the Capital Municipality of Sana'a
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description: The study aimed to identify the impact of organizational flexibility on achieving institutional excellence in private banks operating in the capital Municipality of Sana'a. The study used a descriptive analytical approach, and the study population consisted of eight private banks, with a total of 1,471 individuals. The sample was selected using proportional stratified random sampling, with 306 individuals consisting of administrative leaders and specialists in the studied banks. The study developed a questionnaire as a tool for data collection. The data were processed using appropriate Statistical Package for the Social Sciences (SPSS). The study findings revealed that there is a positive impact of organizational flexibility in its dimensions (strategic flexibility, structural flexibility, operational flexibility, and technological flexibility) on achieving institutional excellence, with operational flexibility having the most significant impact and structural flexibility having the least. The study also found that the level of institutional excellence and the extent of organizational flexibility in the studied banks were high. The study recommends the need to enhance the availability of organizational flexibility in private banks operating in the capital Municipality of Sana'a in all its dimensions; this can help in strengthening their ability to adapt and cope with environmental and competitive changes, especially operational flexibility, as it has the greatest impact on institutional excellence.
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creator: Najeeb Mohammed Yahya Al-Beshari
creator: Budoor Thabit Mohammed Al-Harazi
rights: Copyright (c) 2026 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2026-08-24
publication date: 2026-08-24
starting page: 93
ending page: 123
doi: 10.59222/ustjmhs.4.s1.4

The Role of Job Empowerment in Enhancing Organizational Loyalty: A Field Study at Private Universities in the Capital Municipality of Sana'a
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description: This study examined the role of job empowerment in enhancing organizational loyalty in private universities within the Capital Municipality of Sana’a and investigated whether statistically significant differences in organizational loyalty levels could be attributed to university size and age. The study adopted the descriptive-analytical method and targeted administrative and academic staff in private universities, from whom a stratified random sample of 298 participants was selected. Data were analyzed using the Statistical Package for the Social Sciences (SPSS). The findings indicated that job empowerment was high across all its dimensions, including training and development, communication and information, motivation, delegation of authority, and work teams, while organizational loyalty levels were relatively high across their dimensions, namely normative loyalty, affective loyalty, and continuance loyalty. The results also revealed a positive effect of job empowerment on enhancing organizational loyalty across all dimensions, except for the work teams dimension, which showed no statistically significant effect. Furthermore, no statistically significant differences in organizational loyalty levels were found attributable to university size or age, suggesting similarity in loyalty levels regardless of institutional characteristics. Accordingly, the study recommends continuing to strengthen job empowerment practices as an effective strategy for enhancing organizational loyalty and enabling universities to respond to emerging challenges and optimally utilize available resources, while emphasizing the need to develop and activate work teams by improving the work environment and increasing effective participation.
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creator: Bassam Ali Ahmed Musallam
creator: Ayah Abdulrhmen Ahmed Al-Hammadi
rights: Copyright (c) 2026 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2026-08-24
publication date: 2026-08-24
starting page: 61
ending page: 92
doi: 10.59222/ustjmhs.4.s1.3

Student Counseling Skill Practice at Al-Janad University for Science and Technology from Students' Perspective
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description: The research aimed to identify the degree of student counseling skills practices at Al-Janad University for Science and Technology and to determine whether there are statistically significant differences between the mean ratings of the research sample members regarding the degree of practice attributable to the variables (gender, academic programs, and college). The research used the analytical descriptive method, and a questionnaire was applied to a sample of 356 male and female students. The research results revealed that the overall degree of the sample members' responses regarding the practices of student counseling skills was high, with a mean of 3.54 and a standard deviation of .797. The dimension of academic counseling at the university received the highest rating with a high degree, a mean of 3.57, followed by social counseling with a high degree, a mean of 3.52, and then psychological counseling with a moderate degree, a mean of 3.09. The results showed no statistically significant differences attributable to the variables of gender. However, the results indicated the presence of statistically significant differences attributable to the variable of academic programs and college. This means that counseling services are not provided with the same quality or efficiency across all programs and colleges, suggesting a lack of unified standards and that service quality heavily depends on the specific environment and management of each academic program.
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creator: Mohammed Ali Abdallah Alwhabi
creator: Amin Mansour Alhaidari
rights: Copyright (c) 2026 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2026-08-24
publication date: 2026-08-24
starting page: 33
ending page: 59
doi: 10.59222/ustjmhs.4.s1.2

The Impact of Managerial Intrinsic Motivations on Voluntary Disclosure: An Empirical Study on Banks Operating in the Republic of Yemen
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description: This study aimed to determine the impact of managerial intrinsic motivations on voluntary disclosure in banks operating in the Republic of Yemen. The study adopted a descriptive-analytical approach and utilized a questionnaire as the data collection tool, gathering valid responses from 153 participants. The data collected were analyzed using Partial Least Squares (PLS). The results indicated that the level of voluntary disclosure in Yemeni banks is high. Moreover, the study found a positive effect of managerial intrinsic motivations on voluntary disclosure in these banks. The study recommends enhancing and periodically evaluating voluntary disclosure, issuing regulatory standards that promote transparency, and supporting banks’ efforts through professional entities via incentives, training, and awareness programs, thereby contributing to increased transparency and users’ trust.
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creator: Nabil Hassan Abdo Al-Hemyari
creator: Abdul Hamid Main Ali Alsayh
creator: Abdul Wahab Abdul Rahman Ali Al-Shami
creator: Abdulsalam Mohammed Mohammed Al-Dhaibani
rights: Copyright (c) 2026 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2026-08-24
publication date: 2026-08-24
starting page: 1
ending page: 31
doi: 10.59222/ustjmhs.4.s1.1

The Impact of Electronic Banking Service Quality on the Market Share of Commercial Banks in the Capital Municipality of Sana'a
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description: This study aimed to identify the impact of electronic banking service quality on the market share of commercial banks in the Capital Municipality of Sana'a, Republic of Yemen. The study adopted a descriptive-analytical approach. The study population consisted of employees holding positions such as (general managers, department managers, heads of sections, and staff) working in eight commercial banks in the Capital Municipality of Sana'a, totaling (2,800) employees. A proportional stratified random sample of (338) individuals was selected, and data were collected using a questionnaire. After processing the data with SPSS version 28, the study findings revealed a statistically significant positive impact of the overall quality of e-banking services on the market share of the banks of the study, with varying impacts among dimensions. The impact of dimensions varied, with (responsiveness) being the most influential dimension, followed by (security), then (reliability and empathy), while (website design) had the least impact on the market share of the studied banks. The results also showed that market share was achieved at a high rate across all its dimensions, and electronic banking service quality was also available at a high rate across all its dimensions. Based on these findings, the study recommends enhancing the marketing and analytical efforts of commercial banks to regularly and accurately measure and track developments in their market share to support its growth, while continuing to invest in the digital infrastructure of e-banking services to ensure the delivery of high-quality e-banking services that meet customer expectations and enhance opportunities to increase market share.
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creator: Faisal Hazzaa Qaeid Saeed
creator: Mona Hasan Hasan Al-Jadabi
rights: Copyright (c) 2026 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2026-06-11
publication date: 2026-06-11
starting page: 123
ending page: 152
doi: 10.59222/ustjmhs.4.2.5

The Impact of Qualitative Characteristics of Accounting Information on The Effectiveness of Internal Control System Components: A Field Study in Insurance Companies Operating in The Republic of Yemen
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description: The study aimed to identify and measure the impact of the qualitative characteristics of accounting information on the effectiveness of the internal control system, a field study in insurance companies operating in the Republic of Yemen. The study used a questionnaire to collect data from the community consisting of (11) insurance companies operating in the Republic of Yemen using a comprehensive inventory method. The number of valid questionnaires for analysis was (163). Simple and multiple regression analysis was used to test the hypotheses. The results of the field study showed a positive impact of the qualitative characteristics of accounting information (relevance, truthfulness of expression (reliability), verifiability, and comparability) on the effectiveness of the internal control system. The source of the positive impact was largely due to the comparability characteristic, followed by the relevance characteristic, then the verifiability characteristic, and finally the truthfulness of expression characteristic (reliability).The results of the field study revealed that the follow-up is ranked the lowest among the dimensions of the effectiveness of the internal control system, and reliability is ranked the lowest among the dimensions of the qualitative characteristics of accounting information. The study recommends that insurance companies should pay attention to the effectiveness of their internal control systems by conducting periodic reviews of the system and focusing on monitoring and follow-up to ensure the detection of potential risks and distortions.
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creator: Abdullah Hassan Al-Raimi Al-Manhouri
creator: Al-Aqdhari Ali Mahdi Lutf
rights: Copyright (c) 2026 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2026-06-11
publication date: 2026-06-11
starting page: 95
ending page: 122
doi: 10.59222/ustjmhs.4.2.4

The Impact of Strategic Intelligence on Organizational Excellence: A Field Study in Yemeni Banks in the Capital Municipality of Sana'a
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description: This study aimed to identify the impact of strategic intelligence, represented by its dimensions (foresight, systems thinking, future vision, and partnership), on organizational excellence represented by its dimensions (leadership excellence, operational excellence, service excellence, and human resources excellence) in Yemeni banks located in the Capital Municipality of Sana'a. The study adopted a descriptive-analytical approach and used a questionnaire as a tool for data collection from administrative leaders in 13 banks, with a sample size of 295 respondents. Data were analyzed using Structural Equation Modeling (SEM) through the SmartPLS software, in addition to statistical analysis via SPSS. The results indicated a positive statistically significant impact of strategic intelligence on organizational excellence. All dimensions of strategic intelligence showed a significant positive impact on organizational excellence, with the partnership dimension having the greatest influence, followed by future vision, foresight, and then systems thinking. The study recommends enhancing the application of strategic intelligence, particularly systems thinking, updating foresight and future vision tools, and expanding strategic partnerships to support the achievement of sustainable organizational excellence.
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creator: Gamal Dirhim Ahmed Zaid
creator: Al-Sabahi Mohammed Abdullah
rights: Copyright (c) 2026 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2026-06-11
publication date: 2026-06-11
starting page: 59
ending page: 93
doi: 10.59222/ustjmhs.4.2.3

The Impact of Talent Management on Organizational Performance Through Emotional Intelligence: A Field Study at Industrial Food Companies in Hodeida Governorate
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description: This study aimed to determine the impact of talent management, with its dimensions—talent attraction, talent developing, talent retention, and talent motivation—on organizational performance, with its dimensions—financial performance, customer, internal operations, and learning and growth—through emotional intelligence, with its dimensions—self-awareness, emotional management, empathy, and social skills—in food industry companies in Hodeida Governorate. The study employed a descriptive-analytical approach. The population consisted of administrators working in food industrial companies in Hodeida Governorate. A questionnaire was used to collect primary data from the sample. The study sample size was (212) individuals, representing a stratified random sample, representing a study population of (471) individuals. Data were analyzed using SPSS and Smart-PLS-SEM statistical programs. The results revealed the presence of a mediating role for emotional intelligence in the relationship between talent management and organizational performance in food industry companies, and the presence of a mediating role for all dimensions of emotional intelligence in the relationship between talent management and organizational performance except for emotional management dimension.
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creator: Abdu Ahmed Ali Alamri
creator: Abdulbaqi Abdulmohsen Thabet
rights: Copyright (c) 2026 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2026-06-11
publication date: 2026-06-11
starting page: 25
ending page: 58
doi: 10.59222/ustjmhs.4.2.2

Proposed Conceptualization of the Application of Artificial Intelligence in Achieving the Fourth Goal of the Sustainable Development Goals
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description: The research aimed to identify the reality of pre-university education in the Republic of Yemen, as well as present a proposed conceptualization to benefit from artificial intelligence techniques and applications in improving pre-university education. The research used the descriptive and analytical approach, relying on local, Arab and international official reports, as well as local literature, studies and research that dealt with the reality of basic or secondary education, whether in terms of infrastructure, curriculum or student level. The constructivist approach was used to build the proposed conceptualization, and the results showed that the reality of pre-university education suffers from some shortcomings. The research also came up with a proposed conceptualization of how to benefit from AI technologies, including the vision, premises, foundations, objectives, components, as well as implementation mechanisms and obstacles.
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creator: Abdulghani Ahmed Ali Alhawri
rights: Copyright (c) 2026 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2026-06-11
publication date: 2026-06-11
starting page: 1
ending page: 23
doi: 10.59222/ustjmhs.4.2.1

Problems and Procedures of Translating Metaphor in Arabic Poetry into English: A Case Study of Al-Maqaleh’s Poem ‘To My Mother’
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description: This study aims to identify problems (losses) in the English translation of metaphors in the Arabic poem 'To My Mother' composed by Al-Maqaleh (1986) and translated by Ghanem (1999), explore procedures followed in translating those metaphors, and show the extent to which the translator has succeeded in using those procedures to translate the metaphors. The study employed a mixed-methods approach to analyse a corpus of 31 Arabic metaphors and their English translations from the target poem. The qualitative content analysis method was utilized to identify translation problems and procedures and the quantitative method to evaluate the translator's success in employing the procedures for metaphor translation through frequencies and percentages. The findings revealed three types of problems in the translation of metaphors: explicit, implicit and modified. The findings also showed that two translation procedures were employed: literal translation and modulation. Most of metaphors in the poem (51.5%) were translated literally (45.1% successful and 6.4% problematic), while following modulation consistently resulted in losses (48.5%), affecting meaning and/or aesthetic values. Findings indicate that translation success depends on both proper procedure implementation and thorough understanding of Arabic poetic metaphors, particularly modern poetry's symbolic language and unity of the poem.
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creator: Donia Skareeb
creator: Waleed Mohammed A. Ahmed
rights: Copyright (c) 2026 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2026-03-04
publication date: 2026-03-04
starting page: 139
ending page: 163
doi: 10.59222/ustjmhs.4.1.5

The Impact of the External Auditor’s Verification Responsibility and Skills on Detecting Earnings Management Practices: Perspectives of External Auditors in Audit Firms and Offices in Yemen
type: item
description: This study aimed to examine the impact of the external auditor’s verification responsibility and skills on detecting earnings management practices from the perspective of external auditors at audit firms and offices in Yemen. To achieve this objective, a questionnaire was used as the data collection tool. A total of 287 questionnaires were distributed directly to a random sample of external auditors and their assistants in the capital city, Sana’a. Out of these, 278 responses were valid for statistical analysis. The results revealed a positive impact of both verification responsibility and verification skills of external auditors on detecting earnings management practices. Additionally, the findings indicated that the positive impact of verification responsibility stemmed primarily from legal responsibility, followed by professional responsibility, and then ethical responsibility. Regarding verification skills, the positive impact was attributed to continuous training. However, the results showed no statistically significant impact of exercising sufficient professional due care, as a dimension of verification skills, on detecting earnings management practices. Based on these findings, the study recommends reviewing flexible alternative accounting policies that allow for multiple options in accounting policies and estimates. It also emphasizes the importance of enhancing the academic and professional qualifications of external auditors and continuously improving their performance. Lastly, the study calls for collaborative efforts between professional organizations and relevant stakeholders to highlight the consequences of earnings management practices.
subject: Articles
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creator: Sultan Ali Ahmed Al-Sorihi
creator: Huda Mahmoud Muhammad Al-Somali
rights: Copyright (c) 2026 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2026-03-04
publication date: 2026-03-04
starting page: 99
ending page: 138
doi: 10.59222/ustjmhs.4.1.4

The Role of Total Quality Management Application in Achieving Competitive Advantage in Yemeni Private Hospitals in the Capital City of Sana'a
type: item
description: This study aimed to measure the role of applying Total Quality Management (TQM) with its dimensions (top management commitment, customer focus, employee involvement, and continuous improvement) in achieving competitive advantage in Yemeni private hospitals in the capital city of Sana'a. The study employed a complete census method targeting all leadership personnel (251 individuals) working in these hospitals. The study adopted an analytical descriptive approach, using questionnaires as the primary data collection tool, with 230 valid responses analyzed using the Statistical Package for the Social Sciences (SPSS). The study yielded several key findings, most notably the positive role of TQM implementation in achieving competitive advantage in the surveyed private hospitals, as well as a strong emphasis on TQM application within these institutions, with top management commitment being the most implemented dimension and employee involvement the least. Additionally, there was significant focus on competitive advantage, with the quality dimension being the most achieved and innovation the least. The study recommends giving attention to TQM implementation in private hospitals to deliver exceptional services that meet community needs, along with motivating employees through satisfactory incentives for performance innovation.
subject: Articles
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creator: Abdu Ahmed Ali Al-Ameri
creator: Ali Mohssen Ali Mohyaldeen
rights: Copyright (c) 2026 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2026-03-04
publication date: 2026-03-04
starting page: 69
ending page: 97
doi: 10.59222/ustjmhs.4.1.3

Organizational Creativity and its Impact on Competitive Advantage:A Field Study at Systems and Software Development Companies in the Capital Municipality of Sana’a
type: item
description: The study aimed to identify the impact of organizational creativity practices on achieving competitive advantage in a selected sample of system and software development companies in the Capital Municipality of Sana'a, Republic of Yemen. The study adopted the descriptive-analytical approach. The study population consisted of 383 employees working in five system and software development companies in the Capital Municipality of Sana’a. A non-proportional stratified random sample of 192 individuals was selected and the collected data were collected using a structured questionnaire, and the data were processed and analyzed using the SPSS software. The study findings revealed that the studied companies demonstrated a high level of achieving competitive advantage across all its dimensions and also showed a strong commitment to practicing organizational creativity in all its dimensions. Furthermore, the findings indicated a statistically significant positive impact of organizational creativity on achieving competitive advantage in the studied companies. However, the influence of organizational creativity dimensions varied, with originality having the highest impact, followed by analysis and integration, while flexibility had the least impact. Additionally, the study found that the dimensions of fluency and problem-solving had no significant impact on achieving competitive advantage. Based on these findings, the study recommended enhancing organizational creativity practices, as they enable organizations to respond effectively to environmental changes, serve as a critical factor in organizational success, and contribute to the intellectual and cognitive development of employees in the studied companies.
subject: Articles
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creator: Al-Sanabani Jabr AbdulQawi
creator: Gholaisi Ghazi Abduh Ahmed
rights: Copyright (c) 2026 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2026-03-04
publication date: 2026-03-04
starting page: 37
ending page: 68
doi: 10.59222/ustjmhs.4.1.2

The Impact of Organizational Silence on Organizational Citizenship Behavior at Private Universities in Hodeidah City
type: item
description: This study aimed to identify the impact of organizational silence (OS) on organizational citizenship behavior (OCB) at private universities in Hodeidah city, Republic of Yemen. The study employed the descriptive-analytical approach to achieve its objectives and test its hypotheses. A questionnaire was used as the primary data collection tool, targeting the study population, which consisted of 200 individuals. Given the small population size, a census methodology was conducted, distributing the questionnaire to all members (both administrative and academic staff). The Statistical Package for the Social Sciences (SPSS) was utilized for statistical data analysis. The study findings revealed that OS has an impact on OCB in the universities under the study. Among the dimensions of OS, defensive silence was found to have the highest impact on OCB, followed by social silence, and finally acquiescent silence. The findings also indicated that the level of OCB was high, whereas the level of OS practiced in the studied universities was generally moderate. Based on these findings, the study recommends enhancing OCB in the examined universities by implementing training and incentive programs that encourage employees to adopt positive behaviors such as teamwork, initiative, and organizational commitment. Additionally, the study recommends activating effective communication channels and fostering an open work environment that motivates employees to express their opinions and suggestions without fear of negative consequences, thereby reducing the level of OS among university employees.
subject: Articles
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creator: Mabrookah Faisal Mohammed Moogam
creator: Gamal Dirhim Ahmed Zaid
rights: Copyright (c) 2026 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2026-03-04
publication date: 2026-03-04
starting page: 1
ending page: 36
doi: 10.59222/ustjmhs.4.1.1

An Analysis of Cohesive Reference in English Scientific Texts Translated into Arabic
type: item
description: This study examined the similarities and differences in the frequency and use of cohesive reference in English scientific abstracts and their Arabic translations. A quantitative method was employed by developing and applying a checklist based on Halliday and Hasan’s (1976) model for evaluating cohesive reference: (personal pronoun, demonstrative reference and comparative reference). A corpus of 31 English research abstracts with their Arabic translations was selected from four academic journals. The findings revealed a higher frequency of references in English (421) than Arabic (332), which was attributed to the application of reduction and compensation strategies in translation, thereby decreasing the number of cohesive devices in Arabic. Nevertheless, both languages followed a similar frequency order of cohesive devices: demonstrative references were the most prevalent (339 and 259 in English and Arabic respectively), reflecting the clarity, transparency, and precision of scientific texts. Personal pronouns and comparative references ranked second and third, respectively. The study underscored the necessity for translators and student-translators to develop an in-depth understanding of cohesion, particularly cohesive reference, in English and Arabic. It further recommended the inclusion of cohesion-focused content in translation curricula to equip student-translators with the knowledge and skills to select and apply appropriate strategies for specific contexts.
subject: Articles
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creator: Aisha Ash-Sharki
creator: Abdulhameed Ashuja'a
rights: Copyright (c) 2025 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2025-12-28
publication date: 2025-12-28
starting page: 145
ending page: 170
doi: 10.59222/ustjmhs.3.4.5

The Impact of the Characteristics of Enterprise Resource Planning (ERP) Systems in Improving the Quality of Accounting Information in Telecom Companies in the Republic of Yemen: A Field Study
type: item
description: The study aimed to measure the impact of the characteristics of enterprise resource planning (ERP) systems in improving the quality of accounting information in telecommunications companies in the Republic of Yemen. To achieve the goal of this study, the questionnaire was relied upon as a tool for collecting data, from the population represented by 609 members, from which a stratified random sample of size was taken. It reached 248 accountants, financial management and its various departments, database managers, programmers, and engineers working on ERP systems in telecommunications companies. To analyze the data, through which simple regression analysis was used to test the main hypothesis of the study, and multiple regression to test the sub-hypotheses. The results of the field study showed a positive effect of the characteristics of ERP systems: (technical, organizational, and informational) in improving the quality of accounting information. Based on multiple regression analysis, the results showed that organizational characteristics have a high positive impact on improving the quality of accounting information, followed by technical characteristics, then informational characteristics. In light of the results reached, the study recommended the need to enhance interest by Yemeni telecommunications companies in the ERP system in all its dimensions, and working to continuously improve it to suit the needs of companies because it has an effective role in improving the quality of accounting information. It also recommended working to exert more effort and follow up on all developments related to the ERP system by adopting all new in the field of information and communications technology due to the global trend based on knowledge and innovation.
subject: Articles
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creator: Sultan Ali Ahmed Al-Sorihi
creator: Wala Gamal Ahmed Kolaib
rights: Copyright (c) 2025 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2025-12-28
publication date: 2025-12-28
starting page: 105
ending page: 143
doi: 10.59222/ustjmhs.3.4.4

https://journals.ust.edu.ye/USTJMHS/en/article/view/170
type: item
title: The Role of Green Marketing in Forming Mental Imagery for Customer: A Field Study of the Point of View of Specialists in Yemen Standardization Metrology & Quality Control Organization in the Municipality of Capital
description: The study aimed to identify the role of green marketing in its dimensions: (waste elimination or reduction, environmental orientation, green product, government pressure groups) in forming the consumer's mental image in its dimensions: (cognitive dimension, emotional dimension, procedural dimension (behavioral)) from the point of view of specialists in the Yemen Standardization Metrology & Quality Control Organization in the capital, and to achieve the objectives of the study and test its hypotheses, the analytical approach was used. The questionnaire was used as a tool to collect data from members of the study community. The study community consisted of (270) elements of specialists in the organization. The study used the comprehensive inventory method due to the small size of the study community. The data were entered, coded and analyzed using the (SPSS) program. The results of the study concluded that there is a positive role with statistical significance for green marketing in forming the consumer's mental image from the point of view of specialists in the organization, and it also concluded that there is a role with statistical significance for the two dimensions (waste elimination or reduction and government pressure groups) in forming the consumer's mental image from the point of view of specialists in the organization. Based on the results reached, the study recommended paying attention to practicing green marketing in industrial facilities, as it plays a role in raising the quality of the local product and consumer safety, thus creating a positive mental image in the consumer.
subject: Articles
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creator: Abdulaziz Mohammed Al-Mekhlafi
creator: Abeer Mohammed Ali Al-Arasi
rights: Copyright (c) 2025 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2025-12-28
publication date: 2025-12-28
starting page: 77
ending page: 104
doi: 10.59222/ustjmhs.3.4.3

The Impact of Management Information Systems on Strategic Performance: A Field Study in Yemeni Universities
type: item
description: The study aimed to identify the impact of management information systems (MIS) on strategic performance in public and private Yemeni universities. The study population consisted of academic and administrative leaders in public and private Yemeni universities, totaling (1007) individuals. The study employed a descriptive-analytical approach and utilized a comprehensive census method, with questionnaires as the tool for data collection. Data were statistically analyzed using the SPSS program. The study revealed a statistically significant impact of management information systems on strategic performance in the universities under study. It was also revealed that the level of strategic performance achievement in private universities was higher than in public universities. Additionally, the results showed that private universities demonstrated greater overall interest in management information systems compared to public universities across individual dimensions. The study recommends that both public and private Yemeni universities should pay attention to management information systems and strategic performance, with a focus on utilizing modern technologies in management information systems to enhance and achieve their strategic performance.
subject: Articles
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creator: Majed Kassem Abdu Al-Sayani
creator: Sahar Rashad Ali Al-Awadhi
rights: Copyright (c) 2025 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2025-12-28
publication date: 2025-12-28
starting page: 39
ending page: 75
doi: 10.59222/ustjmhs.3.4.2

The Impact of Human Capital on Improving Marketing Performance: A Field Study in Yemeni Private Universities in the Capital Municipality of Sana'a
type: item
description: This study aimed to determine the impact of human capital on improving marketing performance in Yemeni private universities in the Capital Municipality - Sana'a. The study adopted a descriptive-analytical research approach. The study population included heads of academic and administrative departments, general secretaries, directors of departments and their deputies, deans of colleges and their deputies, and university presidents and their deputies, totaling 437 individuals. A proportional stratified random sample of 205 individuals was selected. Data were collected using a questionnaire, and the data were entered, coded, and processed using SPSS 23. Descriptive statistical methods were used to measure the study's objectives, and structural equation modeling (SEM) was employed via the Smart PLS statistical program to test the main and subsidiary hypothesis paths. The results of the study revealed that the level of marketing performance in the universities under study was high across all dimensions, and human capital was also available at a high level across all dimensions. The results also showed a statistically significant direct impact of human capital, with all its dimensions combined, on improving the marketing performance of the universities under study. The study recommends the importance of focusing on human capital in all its dimensions due to its impact on improving marketing performance in Yemeni private universities in the Capital Municipality - Sana'a.
subject: Articles
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creator: Abdulatef Musleh Ayedh
creator: Khaled Ahmed Ali Al-Qudaimi
rights: Copyright (c) 2025 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2025-12-28
publication date: 2025-12-28
starting page: 1
ending page: 37
doi: 10.59222/ustjmhs.3.4.1

Customer Relationship Management and its Impact on Competitive Advantage: A Field Study in AXA Commercial Group of Companies in the Kingdom of Saudi Arabia
type: item
description: This study aimed to assess the impact of customer relationship management with its dimensions -technology-based customer relations, quick response, customer knowledge management, trust in customer interactions and organization of the management of customer relationship- on the competitive advantage with its dimensions, which include creativity, cost, quality and flexibility in AXA Groups of Companies in the Kingdom of Saudi Arabia from the customers’ perspectives. The study used the descriptive analytical method, and a questionnaire for data collection. The study population was the customers of the AXA Group. The sample consisted of (400) individuals, which was selected by the convenient sampling method, due to the lack of a total number of the study population (the company's customers). The data was processed using the SPSS by which a set of descriptive and inferential statistical procedures were employed to assess the study objectives and hypotheses. The study results revealed that a high level of attention was paid in AXA Group of Companies to achieve the competitive advantage, covering all its dimensions. There was also a high level of practicing customer relationship management with all its dimensions. The results also showed a positive impact of customer relationship management in achieving the competitive advantage. The study concluded with a number of recommendations, including paying more attention to the level of achieving the competitive advantage with all its dimensions in AXA Companies, particularly the creativity dimension which has more impact than other dimensions. AXA Companies are also recommended to pay more attention to practicing customer relationship management in a dynamic and complete way so as to achieve the competitive advantage.
subject: Articles
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creator: Samar Hassan Salem Hadda
creator: Bassam Ali Ahmed Muslim
rights: Copyright (c) 2025 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2025-09-03
publication date: 2025-09-03
starting page: 127
ending page: 158
doi: 10.59222/ustjmhs.3.3.5

The Impact of Strategic Planning on Institutional Excellence: A Field Study of Insurance Companies in the Capital Municipality of Sana’a
type: item
description: This study aimed to identify the impact of strategic planning with its dimensions- environmental analysis, strategic direction, and strategy formulation- on institutional excellence with its dimensions, which include leadership excellence, service excellence, and process excellence in the insurance companies based in the Capital Municipality of Sana’a. To achieve the objectives of the study and test its hypotheses, the descriptive-analytical method was used, and a questionnaire was employed for collecting data from the study sample. The study population consisted of (208) individuals, covering general managers, deputy-managers, department managers and section heads. Since the population was small, the study used the complete census sampling method. The data were coded and entered in the (SPSS) program. The study results revealed that the insurance companies under study practiced strategic planning with all its dimensions at a high level. The institutional excellence with all its dimensions also scored a high level. Furthermore, the study results indicated a statistically significant impact of strategic planning on the institutional excellence in the companies under investigation. The study recommends that attention should be paid to strategic planning in order to enhance institutional excellence and to strengthen this relationship by considering the concept of strategic planning and institutional excellence as part of its business philosophy, taking into account preparing a development plan to improve its services.
subject: Articles
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creator: Mohammed Ali Al-Ansi
creator: Ranaa Ali Al-Doshila Al-Khawlani
rights: Copyright (c) 2025 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2025-09-03
publication date: 2025-09-03
starting page: 99
ending page: 126
doi: 10.59222/ustjmhs.3.3.4

The Impact of Supply Chain Management on Organizational Performance: A Field Study in the Food Manufacturing Companies of Hael Saeed Anam Group and Partners
type: item
description: The study aimed to identify the impact of supply chain management on organizational performance in the food manufacturing companies of Hail Saeed Anam Group and Partners. The study population consisted of employees in top, middle, and executive management who form the team dealing with supply chains, totaling 127 individuals. The study relied on a comprehensive census and adopted a descriptive-analytical approach, using a questionnaire as the data collection tool. Data were statistically analyzed using the Statistical Package for the Social Sciences (SPSS). The study revealed several key findings, the most important of which was the presence of a statistically significant positive impact of supply chain management on organizational performance in the food manufacturing companies of Hail Saeed Anam Group and Partners. The findings also showed that the companies achieved a high level of organizational performance in its two dimensions (efficiency and effectiveness), reflecting the success of supply chain management. The study provided several recommendations, including the importance of adopting sustainable strategies to improve organizational performance across its various dimensions, with a focus on enhancing efficiency and effectiveness through the implementation of modern systems that ensure accuracy and speed in task completion. Additionally, the study recommends strengthening collaboration with suppliers in research and development to increase innovation and achieve a higher level of integration, as well as building long-term relationships with customers and developing direct and effective communication channels with them, given their vital role in improving and advancing organizational performance.
subject: Articles
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creator: Majed Kassem Abdu Al-Sayani
creator: Mohammed Qaid Ghanem
rights: Copyright (c) 2025 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2025-09-03
publication date: 2025-09-03
starting page: 67
ending page: 98
doi: 10.59222/ustjmhs.3.3.3

The Impact of Business Intelligence Systems on Human Capital Development at Yemen and Kuwait Bank in the Capital Municipality of Sana'a
type: item
description: This study aimed to examine the impact of business intelligence systems on human capital development at Yemen and Kuwait Bank Capital Municipality of Sana'a by assessing the current state of business intelligence adoption and the level of human capital development in the bank. To achieve the study objectives, an analytical descriptive approach was employed, with a questionnaire serving as the primary data collection tool. The study population consisted of all executive employees at Yemen and Kuwait Bank in Sana’a, totaling 307 employees, from which a stratified random sample of 171 individuals was selected. The study utilized descriptive and inferential statistical methods for data analysis, relying on SPSS program. The main findings revealed a statistically significant positive impact of business intelligence systems on human capital development at Yemen and Kuwait Bank. Based on these results, the study provided some practical recommendations.
subject: Articles
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creator: Abdulrahman Ahmed Mohammed Manaa
creator: Mohammed Mugahed Saleh Al-Ward
rights: Copyright (c) 2025 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2025-09-03
publication date: 2025-09-03
starting page: 39
ending page: 65
doi: 10.59222/ustjmhs.3.3.2

Critical Success Factors and Their Impact on Strategic Agility: A Field Study on Banks Operating in Yemen
type: item
description: The study aimed to determine the Critical Success Factors (CSFs) in banks operating in Yemen and identify their impact on Strategic Agility (SA). The study followed a descriptive analytical approach and used a questionnaire as a tool to collect data from a relative random sample of (322) individuals selected from a study population of 1,973 employees, representing those working in leadership and supervisory positions in banks operating in Yemen. The number of valid questionnaires for analysis was (281). The findings revealed a statistically significant positive impact of CSFs on SA in Yemeni banks, with varying impacts from the different dimensions of CSFs. The dimensions of (organizational structure and supportive leadership) had the greatest impact, while (organizational culture and information technology) had the least impact, with no impact from the human resources dimension on SA. The findings also indicated that SA, in all its dimensions, was achieved at a high level, and that Yemeni banks practiced CSFs in all their dimensions to a high degree. The study recommended continuing to enhance and develop SA in Yemeni banks by integrating performance evaluation tools and continuous monitoring of various strategic dimensions, with sufficient resources allocated for this purpose. Additionally, it recommended strengthening attention to all CSFs, particularly those which received less attention, such as organizational culture and organizational structure. The study also suggested reevaluating human resources strategies in Yemeni banks to activate their role in enhancing SA.
subject: Articles
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creator: Gamal Dirhim Ahmed Zaid
creator: Nabil Ali Naji Mohammed Aldemah
rights: Copyright (c) 2025 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2025-09-03
publication date: 2025-09-03
starting page: 1
ending page: 37
doi: 10.59222/ustjmhs.3.3.1