University of Science and Technology Journal for Management and Human Sciences
University of Science and Technology Journal for Management and Human Sciences (USTJMHS) is an open access peer-reviewed journal published by University of Science and Technology, Yemen. The Journal welcomes articles that contribute to wide spectrum coverage of academic research papers in the fields of administration, economics, education and other human and social sciences. Originality, high quality and significance of the content are essentially considered. Online ISSN: 2959-314X Print ISSN: 2959-3131
جامعة العلوم والتكنولوجيا ، صنعاء - اليمن
The Impact of Electronic Banking Service Quality on the Market Share of Commercial Banks in the Capital Municipality of Sana'a
This study aimed to identify the impact of electronic banking service quality on the market share of commercial banks in the Capital Municipality of Sana'a, Republic of Yemen. The study adopted a descriptive-analytical approach. The study population consisted of employees holding positions such as (general managers, department managers, heads of sections, and staff) working in eight commercial banks in the Capital Municipality of Sana'a, totaling (2,800) employees. A proportional stratified random sample of (338) individuals was selected, and data were collected using a questionnaire. After processing the data with SPSS version 28, the study findings revealed a statistically significant positive impact of the overall quality of e-banking services on the market share of the banks of the study, with varying impacts among dimensions. The impact of dimensions varied, with (responsiveness) being the most influential dimension, followed by (security), then (reliability and empathy), while (website design) had the least impact on the market share of the studied banks. The results also showed that market share was achieved at a high rate across all its dimensions, and electronic banking service quality was also available at a high rate across all its dimensions. Based on these findings, the study recommends enhancing the marketing and analytical efforts of commercial banks to regularly and accurately measure and track developments in their market share to support its growth, while continuing to invest in the digital infrastructure of e-banking services to ensure the delivery of high-quality e-banking services that meet customer expectations and enhance opportunities to increase market share.
Copyright (c) 2026 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
The Impact of Qualitative Characteristics of Accounting Information on The Effectiveness of Internal Control System Components: A Field Study in Insurance Companies Operating in The Republic of Yemen
The study aimed to identify and measure the impact of the qualitative characteristics of accounting information on the effectiveness of the internal control system, a field study in insurance companies operating in the Republic of Yemen. The study used a questionnaire to collect data from the community consisting of (11) insurance companies operating in the Republic of Yemen using a comprehensive inventory method. The number of valid questionnaires for analysis was (163). Simple and multiple regression analysis was used to test the hypotheses. The results of the field study showed a positive impact of the qualitative characteristics of accounting information (relevance, truthfulness of expression (reliability), verifiability, and comparability) on the effectiveness of the internal control system. The source of the positive impact was largely due to the comparability characteristic, followed by the relevance characteristic, then the verifiability characteristic, and finally the truthfulness of expression characteristic (reliability).The results of the field study revealed that the follow-up is ranked the lowest among the dimensions of the effectiveness of the internal control system, and reliability is ranked the lowest among the dimensions of the qualitative characteristics of accounting information. The study recommends that insurance companies should pay attention to the effectiveness of their internal control systems by conducting periodic reviews of the system and focusing on monitoring and follow-up to ensure the detection of potential risks and distortions.
The Impact of Strategic Intelligence on Organizational Excellence: A Field Study in Yemeni Banks in the Capital Municipality of Sana'a
This study aimed to identify the impact of strategic intelligence, represented by its dimensions (foresight, systems thinking, future vision, and partnership), on organizational excellence represented by its dimensions (leadership excellence, operational excellence, service excellence, and human resources excellence) in Yemeni banks located in the Capital Municipality of Sana'a. The study adopted a descriptive-analytical approach and used a questionnaire as a tool for data collection from administrative leaders in 13 banks, with a sample size of 295 respondents. Data were analyzed using Structural Equation Modeling (SEM) through the SmartPLS software, in addition to statistical analysis via SPSS. The results indicated a positive statistically significant impact of strategic intelligence on organizational excellence. All dimensions of strategic intelligence showed a significant positive impact on organizational excellence, with the partnership dimension having the greatest influence, followed by future vision, foresight, and then systems thinking. The study recommends enhancing the application of strategic intelligence, particularly systems thinking, updating foresight and future vision tools, and expanding strategic partnerships to support the achievement of sustainable organizational excellence.
The Impact of Talent Management on Organizational Performance Through Emotional Intelligence: A Field Study at Industrial Food Companies in Hodeida Governorate
This study aimed to determine the impact of talent management, with its dimensions—talent attraction, talent developing, talent retention, and talent motivation—on organizational performance, with its dimensions—financial performance, customer, internal operations, and learning and growth—through emotional intelligence, with its dimensions—self-awareness, emotional management, empathy, and social skills—in food industry companies in Hodeida Governorate. The study employed a descriptive-analytical approach. The population consisted of administrators working in food industrial companies in Hodeida Governorate. A questionnaire was used to collect primary data from the sample. The study sample size was (212) individuals, representing a stratified random sample, representing a study population of (471) individuals. Data were analyzed using SPSS and Smart-PLS-SEM statistical programs. The results revealed the presence of a mediating role for emotional intelligence in the relationship between talent management and organizational performance in food industry companies, and the presence of a mediating role for all dimensions of emotional intelligence in the relationship between talent management and organizational performance except for emotional management dimension.
Proposed Conceptualization of the Application of Artificial Intelligence in Achieving the Fourth Goal of the Sustainable Development Goals
The research aimed to identify the reality of pre-university education in the Republic of Yemen, as well as present a proposed conceptualization to benefit from artificial intelligence techniques and applications in improving pre-university education. The research used the descriptive and analytical approach, relying on local, Arab and international official reports, as well as local literature, studies and research that dealt with the reality of basic or secondary education, whether in terms of infrastructure, curriculum or student level. The constructivist approach was used to build the proposed conceptualization, and the results showed that the reality of pre-university education suffers from some shortcomings. The research also came up with a proposed conceptualization of how to benefit from AI technologies, including the vision, premises, foundations, objectives, components, as well as implementation mechanisms and obstacles.
Problems and Procedures of Translating Metaphor in Arabic Poetry into English: A Case Study of Al-Maqaleh’s Poem ‘To My Mother’
This study aims to identify problems (losses) in the English translation of metaphors in the Arabic poem 'To My Mother' composed by Al-Maqaleh (1986) and translated by Ghanem (1999), explore procedures followed in translating those metaphors, and show the extent to which the translator has succeeded in using those procedures to translate the metaphors. The study employed a mixed-methods approach to analyse a corpus of 31 Arabic metaphors and their English translations from the target poem. The qualitative content analysis method was utilized to identify translation problems and procedures and the quantitative method to evaluate the translator's success in employing the procedures for metaphor translation through frequencies and percentages. The findings revealed three types of problems in the translation of metaphors: explicit, implicit and modified. The findings also showed that two translation procedures were employed: literal translation and modulation. Most of metaphors in the poem (51.5%) were translated literally (45.1% successful and 6.4% problematic), while following modulation consistently resulted in losses (48.5%), affecting meaning and/or aesthetic values. Findings indicate that translation success depends on both proper procedure implementation and thorough understanding of Arabic poetic metaphors, particularly modern poetry's symbolic language and unity of the poem.
The Impact of the External Auditor’s Verification Responsibility and Skills on Detecting Earnings Management Practices: Perspectives of External Auditors in Audit Firms and Offices in Yemen
This study aimed to examine the impact of the external auditor’s verification responsibility and skills on detecting earnings management practices from the perspective of external auditors at audit firms and offices in Yemen. To achieve this objective, a questionnaire was used as the data collection tool. A total of 287 questionnaires were distributed directly to a random sample of external auditors and their assistants in the capital city, Sana’a. Out of these, 278 responses were valid for statistical analysis. The results revealed a positive impact of both verification responsibility and verification skills of external auditors on detecting earnings management practices. Additionally, the findings indicated that the positive impact of verification responsibility stemmed primarily from legal responsibility, followed by professional responsibility, and then ethical responsibility. Regarding verification skills, the positive impact was attributed to continuous training. However, the results showed no statistically significant impact of exercising sufficient professional due care, as a dimension of verification skills, on detecting earnings management practices. Based on these findings, the study recommends reviewing flexible alternative accounting policies that allow for multiple options in accounting policies and estimates. It also emphasizes the importance of enhancing the academic and professional qualifications of external auditors and continuously improving their performance. Lastly, the study calls for collaborative efforts between professional organizations and relevant stakeholders to highlight the consequences of earnings management practices.
The Role of Total Quality Management Application in Achieving Competitive Advantage in Yemeni Private Hospitals in the Capital City of Sana'a
This study aimed to measure the role of applying Total Quality Management (TQM) with its dimensions (top management commitment, customer focus, employee involvement, and continuous improvement) in achieving competitive advantage in Yemeni private hospitals in the capital city of Sana'a. The study employed a complete census method targeting all leadership personnel (251 individuals) working in these hospitals. The study adopted an analytical descriptive approach, using questionnaires as the primary data collection tool, with 230 valid responses analyzed using the Statistical Package for the Social Sciences (SPSS). The study yielded several key findings, most notably the positive role of TQM implementation in achieving competitive advantage in the surveyed private hospitals, as well as a strong emphasis on TQM application within these institutions, with top management commitment being the most implemented dimension and employee involvement the least. Additionally, there was significant focus on competitive advantage, with the quality dimension being the most achieved and innovation the least. The study recommends giving attention to TQM implementation in private hospitals to deliver exceptional services that meet community needs, along with motivating employees through satisfactory incentives for performance innovation.
Organizational Creativity and its Impact on Competitive Advantage:A Field Study at Systems and Software Development Companies in the Capital Municipality of Sana’a
The study aimed to identify the impact of organizational creativity practices on achieving competitive advantage in a selected sample of system and software development companies in the Capital Municipality of Sana'a, Republic of Yemen. The study adopted the descriptive-analytical approach. The study population consisted of 383 employees working in five system and software development companies in the Capital Municipality of Sana’a. A non-proportional stratified random sample of 192 individuals was selected and the collected data were collected using a structured questionnaire, and the data were processed and analyzed using the SPSS software. The study findings revealed that the studied companies demonstrated a high level of achieving competitive advantage across all its dimensions and also showed a strong commitment to practicing organizational creativity in all its dimensions. Furthermore, the findings indicated a statistically significant positive impact of organizational creativity on achieving competitive advantage in the studied companies. However, the influence of organizational creativity dimensions varied, with originality having the highest impact, followed by analysis and integration, while flexibility had the least impact. Additionally, the study found that the dimensions of fluency and problem-solving had no significant impact on achieving competitive advantage. Based on these findings, the study recommended enhancing organizational creativity practices, as they enable organizations to respond effectively to environmental changes, serve as a critical factor in organizational success, and contribute to the intellectual and cognitive development of employees in the studied companies.
The Impact of Organizational Silence on Organizational Citizenship Behavior at Private Universities in Hodeidah City
This study aimed to identify the impact of organizational silence (OS) on organizational citizenship behavior (OCB) at private universities in Hodeidah city, Republic of Yemen. The study employed the descriptive-analytical approach to achieve its objectives and test its hypotheses. A questionnaire was used as the primary data collection tool, targeting the study population, which consisted of 200 individuals. Given the small population size, a census methodology was conducted, distributing the questionnaire to all members (both administrative and academic staff). The Statistical Package for the Social Sciences (SPSS) was utilized for statistical data analysis. The study findings revealed that OS has an impact on OCB in the universities under the study. Among the dimensions of OS, defensive silence was found to have the highest impact on OCB, followed by social silence, and finally acquiescent silence. The findings also indicated that the level of OCB was high, whereas the level of OS practiced in the studied universities was generally moderate. Based on these findings, the study recommends enhancing OCB in the examined universities by implementing training and incentive programs that encourage employees to adopt positive behaviors such as teamwork, initiative, and organizational commitment. Additionally, the study recommends activating effective communication channels and fostering an open work environment that motivates employees to express their opinions and suggestions without fear of negative consequences, thereby reducing the level of OS among university employees.
An Analysis of Cohesive Reference in English Scientific Texts Translated into Arabic
This study examined the similarities and differences in the frequency and use of cohesive reference in English scientific abstracts and their Arabic translations. A quantitative method was employed by developing and applying a checklist based on Halliday and Hasan’s (1976) model for evaluating cohesive reference: (personal pronoun, demonstrative reference and comparative reference). A corpus of 31 English research abstracts with their Arabic translations was selected from four academic journals. The findings revealed a higher frequency of references in English (421) than Arabic (332), which was attributed to the application of reduction and compensation strategies in translation, thereby decreasing the number of cohesive devices in Arabic. Nevertheless, both languages followed a similar frequency order of cohesive devices: demonstrative references were the most prevalent (339 and 259 in English and Arabic respectively), reflecting the clarity, transparency, and precision of scientific texts. Personal pronouns and comparative references ranked second and third, respectively. The study underscored the necessity for translators and student-translators to develop an in-depth understanding of cohesion, particularly cohesive reference, in English and Arabic. It further recommended the inclusion of cohesion-focused content in translation curricula to equip student-translators with the knowledge and skills to select and apply appropriate strategies for specific contexts.
Copyright (c) 2025 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
The Impact of the Characteristics of Enterprise Resource Planning (ERP) Systems in Improving the Quality of Accounting Information in Telecom Companies in the Republic of Yemen: A Field Study
The study aimed to measure the impact of the characteristics of enterprise resource planning (ERP) systems in improving the quality of accounting information in telecommunications companies in the Republic of Yemen. To achieve the goal of this study, the questionnaire was relied upon as a tool for collecting data, from the population represented by 609 members, from which a stratified random sample of size was taken. It reached 248 accountants, financial management and its various departments, database managers, programmers, and engineers working on ERP systems in telecommunications companies. To analyze the data, through which simple regression analysis was used to test the main hypothesis of the study, and multiple regression to test the sub-hypotheses. The results of the field study showed a positive effect of the characteristics of ERP systems: (technical, organizational, and informational) in improving the quality of accounting information. Based on multiple regression analysis, the results showed that organizational characteristics have a high positive impact on improving the quality of accounting information, followed by technical characteristics, then informational characteristics. In light of the results reached, the study recommended the need to enhance interest by Yemeni telecommunications companies in the ERP system in all its dimensions, and working to continuously improve it to suit the needs of companies because it has an effective role in improving the quality of accounting information. It also recommended working to exert more effort and follow up on all developments related to the ERP system by adopting all new in the field of information and communications technology due to the global trend based on knowledge and innovation.
The Role of Green Marketing in Forming Mental Imagery for Customer: A Field Study of the Point of View of Specialists in Yemen Standardization Metrology & Quality Control Organization in the Municipality of Capital
The study aimed to identify the role of green marketing in its dimensions: (waste elimination or reduction, environmental orientation, green product, government pressure groups) in forming the consumer's mental image in its dimensions: (cognitive dimension, emotional dimension, procedural dimension (behavioral)) from the point of view of specialists in the Yemen Standardization Metrology & Quality Control Organization in the capital, and to achieve the objectives of the study and test its hypotheses, the analytical approach was used. The questionnaire was used as a tool to collect data from members of the study community. The study community consisted of (270) elements of specialists in the organization. The study used the comprehensive inventory method due to the small size of the study community. The data were entered, coded and analyzed using the (SPSS) program. The results of the study concluded that there is a positive role with statistical significance for green marketing in forming the consumer's mental image from the point of view of specialists in the organization, and it also concluded that there is a role with statistical significance for the two dimensions (waste elimination or reduction and government pressure groups) in forming the consumer's mental image from the point of view of specialists in the organization. Based on the results reached, the study recommended paying attention to practicing green marketing in industrial facilities, as it plays a role in raising the quality of the local product and consumer safety, thus creating a positive mental image in the consumer.
The Impact of Management Information Systems on Strategic Performance: A Field Study in Yemeni Universities
The study aimed to identify the impact of management information systems (MIS) on strategic performance in public and private Yemeni universities. The study population consisted of academic and administrative leaders in public and private Yemeni universities, totaling (1007) individuals. The study employed a descriptive-analytical approach and utilized a comprehensive census method, with questionnaires as the tool for data collection. Data were statistically analyzed using the SPSS program. The study revealed a statistically significant impact of management information systems on strategic performance in the universities under study. It was also revealed that the level of strategic performance achievement in private universities was higher than in public universities. Additionally, the results showed that private universities demonstrated greater overall interest in management information systems compared to public universities across individual dimensions. The study recommends that both public and private Yemeni universities should pay attention to management information systems and strategic performance, with a focus on utilizing modern technologies in management information systems to enhance and achieve their strategic performance.
The Impact of Human Capital on Improving Marketing Performance: A Field Study in Yemeni Private Universities in the Capital Municipality of Sana'a
This study aimed to determine the impact of human capital on improving marketing performance in Yemeni private universities in the Capital Municipality - Sana'a. The study adopted a descriptive-analytical research approach. The study population included heads of academic and administrative departments, general secretaries, directors of departments and their deputies, deans of colleges and their deputies, and university presidents and their deputies, totaling 437 individuals. A proportional stratified random sample of 205 individuals was selected. Data were collected using a questionnaire, and the data were entered, coded, and processed using SPSS 23. Descriptive statistical methods were used to measure the study's objectives, and structural equation modeling (SEM) was employed via the Smart PLS statistical program to test the main and subsidiary hypothesis paths. The results of the study revealed that the level of marketing performance in the universities under study was high across all dimensions, and human capital was also available at a high level across all dimensions. The results also showed a statistically significant direct impact of human capital, with all its dimensions combined, on improving the marketing performance of the universities under study. The study recommends the importance of focusing on human capital in all its dimensions due to its impact on improving marketing performance in Yemeni private universities in the Capital Municipality - Sana'a.
Customer Relationship Management and its Impact on Competitive Advantage: A Field Study in AXA Commercial Group of Companies in the Kingdom of Saudi Arabia
This study aimed to assess the impact of customer relationship management with its dimensions -technology-based customer relations, quick response, customer knowledge management, trust in customer interactions and organization of the management of customer relationship- on the competitive advantage with its dimensions, which include creativity, cost, quality and flexibility in AXA Groups of Companies in the Kingdom of Saudi Arabia from the customers’ perspectives. The study used the descriptive analytical method, and a questionnaire for data collection. The study population was the customers of the AXA Group. The sample consisted of (400) individuals, which was selected by the convenient sampling method, due to the lack of a total number of the study population (the company's customers). The data was processed using the SPSS by which a set of descriptive and inferential statistical procedures were employed to assess the study objectives and hypotheses. The study results revealed that a high level of attention was paid in AXA Group of Companies to achieve the competitive advantage, covering all its dimensions. There was also a high level of practicing customer relationship management with all its dimensions. The results also showed a positive impact of customer relationship management in achieving the competitive advantage. The study concluded with a number of recommendations, including paying more attention to the level of achieving the competitive advantage with all its dimensions in AXA Companies, particularly the creativity dimension which has more impact than other dimensions. AXA Companies are also recommended to pay more attention to practicing customer relationship management in a dynamic and complete way so as to achieve the competitive advantage.
The Impact of Strategic Planning on Institutional Excellence: A Field Study of Insurance Companies in the Capital Municipality of Sana’a
This study aimed to identify the impact of strategic planning with its dimensions- environmental analysis, strategic direction, and strategy formulation- on institutional excellence with its dimensions, which include leadership excellence, service excellence, and process excellence in the insurance companies based in the Capital Municipality of Sana’a. To achieve the objectives of the study and test its hypotheses, the descriptive-analytical method was used, and a questionnaire was employed for collecting data from the study sample. The study population consisted of (208) individuals, covering general managers, deputy-managers, department managers and section heads. Since the population was small, the study used the complete census sampling method. The data were coded and entered in the (SPSS) program. The study results revealed that the insurance companies under study practiced strategic planning with all its dimensions at a high level. The institutional excellence with all its dimensions also scored a high level. Furthermore, the study results indicated a statistically significant impact of strategic planning on the institutional excellence in the companies under investigation. The study recommends that attention should be paid to strategic planning in order to enhance institutional excellence and to strengthen this relationship by considering the concept of strategic planning and institutional excellence as part of its business philosophy, taking into account preparing a development plan to improve its services.
The Impact of Supply Chain Management on Organizational Performance: A Field Study in the Food Manufacturing Companies of Hael Saeed Anam Group and Partners
The study aimed to identify the impact of supply chain management on organizational performance in the food manufacturing companies of Hail Saeed Anam Group and Partners. The study population consisted of employees in top, middle, and executive management who form the team dealing with supply chains, totaling 127 individuals. The study relied on a comprehensive census and adopted a descriptive-analytical approach, using a questionnaire as the data collection tool. Data were statistically analyzed using the Statistical Package for the Social Sciences (SPSS). The study revealed several key findings, the most important of which was the presence of a statistically significant positive impact of supply chain management on organizational performance in the food manufacturing companies of Hail Saeed Anam Group and Partners. The findings also showed that the companies achieved a high level of organizational performance in its two dimensions (efficiency and effectiveness), reflecting the success of supply chain management. The study provided several recommendations, including the importance of adopting sustainable strategies to improve organizational performance across its various dimensions, with a focus on enhancing efficiency and effectiveness through the implementation of modern systems that ensure accuracy and speed in task completion. Additionally, the study recommends strengthening collaboration with suppliers in research and development to increase innovation and achieve a higher level of integration, as well as building long-term relationships with customers and developing direct and effective communication channels with them, given their vital role in improving and advancing organizational performance.
The Impact of Business Intelligence Systems on Human Capital Development at Yemen and Kuwait Bank in the Capital Municipality of Sana'a
This study aimed to examine the impact of business intelligence systems on human capital development at Yemen and Kuwait Bank Capital Municipality of Sana'a by assessing the current state of business intelligence adoption and the level of human capital development in the bank. To achieve the study objectives, an analytical descriptive approach was employed, with a questionnaire serving as the primary data collection tool. The study population consisted of all executive employees at Yemen and Kuwait Bank in Sana’a, totaling 307 employees, from which a stratified random sample of 171 individuals was selected. The study utilized descriptive and inferential statistical methods for data analysis, relying on SPSS program. The main findings revealed a statistically significant positive impact of business intelligence systems on human capital development at Yemen and Kuwait Bank. Based on these results, the study provided some practical recommendations.
Critical Success Factors and Their Impact on Strategic Agility: A Field Study on Banks Operating in Yemen
The study aimed to determine the Critical Success Factors (CSFs) in banks operating in Yemen and identify their impact on Strategic Agility (SA). The study followed a descriptive analytical approach and used a questionnaire as a tool to collect data from a relative random sample of (322) individuals selected from a study population of 1,973 employees, representing those working in leadership and supervisory positions in banks operating in Yemen. The number of valid questionnaires for analysis was (281). The findings revealed a statistically significant positive impact of CSFs on SA in Yemeni banks, with varying impacts from the different dimensions of CSFs. The dimensions of (organizational structure and supportive leadership) had the greatest impact, while (organizational culture and information technology) had the least impact, with no impact from the human resources dimension on SA. The findings also indicated that SA, in all its dimensions, was achieved at a high level, and that Yemeni banks practiced CSFs in all their dimensions to a high degree. The study recommended continuing to enhance and develop SA in Yemeni banks by integrating performance evaluation tools and continuous monitoring of various strategic dimensions, with sufficient resources allocated for this purpose. Additionally, it recommended strengthening attention to all CSFs, particularly those which received less attention, such as organizational culture and organizational structure. The study also suggested reevaluating human resources strategies in Yemeni banks to activate their role in enhancing SA.
Leadership Practices of School Principals in Deaf Schools in the Gaza Governorates in Light of Positive and Motivating Environment Standards: A Case Study
The study aimed to identify the perceptions of teachers at Mostafa Sadeq Al-Rafii Secondary School for Deaf (Male Students) in the southern governorates of Gaza regarding the leadership practices of the school principal and to explore ways to develop these practices in light of the standards of a positive and motivating environment. The researchers adopted a qualitative approach using a case study methodology. Semi-structured interviews were conducted with (11) teachers at the school, in addition to in-depth interviews with (4) educational experts. Simple exploratory observation was also employed to monitor behaviors within the school. The results classified teachers' opinions into (6) key themes: (clarity of vision and objectives, exemplary leadership, fostering a culture of innovation, communication and interaction, delegation, and support and motivation). Experts’ perspectives on development strategies were also categorized into (6) core ideas: (planning, enhancing leadership capacities, achieving balanced delegation, promoting teachers' professional development, improving the school environment, and establishing partnerships). In light of these findings, the study recommends adopting the experts’ suggestions, conducting periodic follow-ups at the deaf school, encouraging the principal to refine leadership practices, and implementing activities that foster creative potential. These measures would strengthen deaf students' confidence in their academic and practical abilities and contribute to cultivating a positive and motivating environment.
The Impact of Strategic Agility on Strategic Success: A Field Study of Insurance Companies in Amanat Al Asima
This study aimed to identify the impact of strategic agility along with its dimensions – strategic sensitivity, speed of response, shared responsibility, and resource fluidity – on strategic success, which includes adaptation, survival, business growth, and effective implementation at insurance companies in Amanat Al Asima. To achieve the objectives of the study and test its hypotheses, the descriptive analytical method was adopted and the questionnaire was used to collect data. The study population consisted of (155) members in the administrative and supervisory positions in the said companies, represented by general managers, their deputies, department managers, and heads of sections. The complete census sampling method was used due to the small size of the study population. The data were entered and coded to the SPSS package. The study results revealed that insurance companies practice strategic agility of all its dimensions at a high level, and that strategic success of all its dimensions scored a high level. The results also showed that there is a statistically significant positive impact of the strategic agility on the strategic success among insurance companies. The study recommended insurance companies in Amanat Al Asima to pay more attention to practicing strategic agility for its positive impact on achieving strategic success.
Impact of Critical Success Factors on Organizational Performance: A Field Study of Yemeni Banks
This study aimed to determine the impact of critical success factors (CSFs) on the organizational performance (OP) of Yemeni banks. The study adopted a descriptive-analytical approach, and the population included (1,973) employees working in the leadership and supervisory positions at Yemeni banks. A stratified random sample of (322) individuals was selected, and data were collected using a questionnaire distributed to the study sample. The number of valid questionnaires received was (281). The data were entered, coded, and analyzed using the SPSS 28 software. The study findings revealed a significant direct impact of CSFs, in all their dimensions, on OP of Yemeni banks. However, no impact was found for the dimensions of (human resources and organizational culture) on OP. Additionally, the study findings showed that level of OP was high in Yemeni banks across all dimensions of the Balanced Scorecard. Furthermore, CSFs were also found to be high in Yemeni banks across all of their dimensions. Based on the results, the study recommended the identification and analysis of CSFs in all their dimensions in Yemeni banks, tailored to each bank, and working to enhance them as part of their overall strategies. It also recommended incorporating these factors into strategic planning to ensure the improvement of OP in the banking market. Moreover, the study recommended continuing to adopt the Balanced Scorecard as a main tool for measuring OP in Yemeni banks.
The Impact of Knowledge Management on Strategic Entrepreneurship: A Field Study at Yemeni Private Universities in the Capital Municipality of Sana'a
The study aimed to measure the level of knowledge management practices and the level of strategic leadership achievement in private Yemeni universities in the Capital Municipality of Sana'a, as well as to assess the impact of knowledge management on strategic leadership in these universities. The study employed a descriptive analytical approach and relied on a questionnaire as a data collection tool. A comprehensive enumeration method was used for the study population, which comprised 367 leaders. Data were analyzed using statistical methods such as means, standard deviations, percentages, Cronbach's alpha reliability coefficient, one-way ANOVA, and simple regression analysis, utilizing the Statistical Package for the Social Sciences (SPSS) to test the validity of the study hypotheses. The study found that the level of knowledge management practices in the universities under study was high, and the level of strategic leadership achievement was also high. It was concluded that there is a statistically significant impact of knowledge management on strategic leadership in the universities studied, with the knowledge distribution dimension having the most significant effect on strategic leadership, followed by the knowledge application dimension, then the knowledge generation dimension, while the knowledge storage dimension had the least effect. The study recommends enhancing the level of knowledge management practices in private universities in the Capital Municipality of Sana'a and promoting a culture of strategic entrepreneurship by creating a work environment that fosters creativity, innovation, and risk-taking.
Electronic Marketing and its Impact on Institutional Entrepreneurship: A Field Study in Yemeni Private Universities in the Capital Municipality of Sana'a
The study aimed to determine the impact of electronic marketing on institutional entrepreneurship in Yemeni private universities in the Capital Municipality of Sana'a. The analytical descriptive approach was used in the study. The study population consisted of all senior and middle management directors and electronic marketing specialists in Yemeni private universities in the Capital Municipality of Sana'a. The study population consisted of all senior and middle management directors and electronic marketing specialists in (9) Yemeni private universities in the Capital Municipality of Sana'a that have been established for more than ten years and whose strategic visions included an entrepreneurial dimension. Due to the small size of the study population, a comprehensive census method was used, and (220) questionnaires were distributed to the members of the population. The findings revealed that there is a positive impact of electronic marketing dimensions (electronic product, electronic promotion, and electronic distribution) except for electronic pricing on institutional entrepreneurship in Yemeni private universities under study. The electronic product dimension had the most significant impact on institutional entrepreneurship, while the electronic distribution dimension had the least impact. The study recommends that universities should strive to achieve advanced levels of entrepreneurship and continuously work on improving the dimensions of electronic marketing. This can be achieved by aligning the design of electronic educational products with the needs of their customers, enabling them to seize new opportunities in the labor market, and achieving a level of integration among the dimensions of electronic marketing, with a focus on the electronic product as the most influential element in the institutional entrepreneurship of universities.
The Impact of Professional Skills on the Quality of Auditing Performance: A Field Study in Audit Offices and Firms in the Republic of Yemen
The study aimed to investigate the impact of professional skills on the quality of audit performance from the perspective of certified public accountants in audit offices and firms in the Republic of Yemen. To achieve this objective, a questionnaire was used to collect data from a purposive sample of (190) certified accountants working in auditing offices and firms in Yemen. A total of 184 valid questionnaires were retrieved for statistical analysis. The study adopted a descriptive analytical approach and utilized multiple regression analysis. The results revealed a positive impact of professional skills (intellectual skills, personal skills, and organizational and administrative skills) on the quality of auditing performance. However, no significant impact was found for two dimensions of professional skills (technical and practical skills, and communication skills) on the quality of auditing performance. The study results also showed that the sub-dimension most strongly correlated with audit quality performance was client relationships, followed by audit engagement execution, documentation and follow-up, and leadership responsibility. Based on these findings, the study recommends that audit firms should establish a dedicated department responsible for audit quality control, with leadership demonstrating willingness to provide adequate resources for quality control development. This would contribute to enhancing their technical and cognitive skills, enabling them to perform their duties and make sound decisions in the audit process.
The Impact of Ethical Leadership on Organizational Health of Yemen Company for Flour Mills and Silos in Hodeida Governorate
The study aimed to determine the impact of ethical leadership on organizational health in the Yemeni Company for Flour Mills and Silos in Al-Hodeida Governorate. To achieve this goal, a questionnaire was used as the main tool for data collection from a community of 180 individuals. A stratified random sample of 123 individuals was taken, with 105 questionnaires valid for analysis. The data were analyzed using the Statistical Package for the Social Sciences (SPSS). The study concluded with a set of findings, the most important being the positive impact of ethical leadership on organizational health. Ethical leadership has a moderate impact on organizational health in the Yemeni Company for Flour Mills and Silos in Al-Hodeida Governorate. The level of practicing ethical leadership and organizational health in their various dimensions is very high. Based on these findings, the study recommended maintaining the level of ethical leadership through training courses on the importance of ethical leadership and its role in enhancing organizational health in the company. It also recommended maintaining and enhancing the high level of organizational health by continuously providing a suitable environment that ensures the psychological well-being of subordinates.
The Impact of Digital Marketing on Purchase Decision: A Field Study on Yemeni Food Manufacturing Companies from the Perspective of Customers in the Capital Municipality of Sana'a
This study aims to determine the impact of digital marketing on purchasing decisions in Yemeni food manufacturing companies from the perspective of customers in the Capital Municipality of Sana’a. The study employed a descriptive-analytical approach to achieve its objectives and used a questionnaire as the primary tool for data collection. The study population consisted of customers of Yemeni food manufacturing companies, with a sample of 384 respondents from Sana’a. A convenience sampling method was used due to the absence of a defined sampling frame. Data were entered and coded using SPSS software. The results of the study revealed that, from the customers' perspective, Yemeni food manufacturing companies engage in digital marketing at a moderate level across all its dimensions. Furthermore, purchasing decisions were made at a high level across all dimensions. The study also found a statistically significant positive impact of digital marketing dimensions on customers' purchasing decisions for Yemeni food manufacturing companies. The study recommends that Yemeni food manufacturing companies place greater emphasis on digital marketing to influence consumer purchasing decisions. It also suggests strengthening this relationship by integrating the concepts of digital marketing and purchasing decisions into the company's business philosophy. Additionally, it highlights the importance of utilizing technology to predict and influence consumer behavior.
Copyright (c) 2025 Mohammed Ali Mohammed Al-Ansi, Mohammed Abdullah Mohammed Al-Attas
Strategic Vigilance and Its Impact on the Institutional Excellence: A Field Study of Pharmaceutical Manufacturing Companies in Amanat Al Asima, Yemen
The study aimed to assess the impact of strategic vigilance along with its dimensions -technological vigilance, competitive vigilance, marketing vigilance, commercial vigilance, and environmental vigilance- on institutional excellence, which subsumes leadership excellence, human resources excellence, strategic excellence, operations excellence, and product excellence at pharmaceutical manufacturing companies in Amanat Al Asima, Yemen. It also aimed to identify the level of practicing strategic vigilance and achieving institutional excellence in the companies under study. To achieve the objectives of the study and test its hypotheses, the descriptive analytical method was followed. The questionnaire was used to collect data. The study population consisted of (210) members of administrative leadership, including general managers, department managers, and heads of sections. The complete census sampling method was used, as the size of the study population was small. The data was entered and coded to the SPSS package. The study results revealed a statistically significant impact of strategic vigilance on institutional excellence in the companies under investigation. Moreover, the level of achieving institutional excellence and practicing strategic vigilance scored a high degree. Based on the results, the study recommends that pharmaceutical manufacturing companies in Amanat Al Asima should pay more attention to strategic vigilance practices, as they enable organizations to respond to surrounding variables and represent the effective element in institutional excellence.
Copyright (c) 2025 Abdo Ahmed Ali Al-Amiri, Seham Abdulrahman Said Rajeh
The Impact of Agile Management on the Performance of Yemeni Pharmaceutical Industry Companies in the Capital Municipality of Sana’a
This study aimed to identify the impact of agile management (5S, six sigma, work standard, continuous improvement, and cross-functional teams) on performance (financial, customers, internal operations, and education and growth) of Yemeni pharmaceutical industry companies in the Capital Municipality of Sana’a. A descriptive analytical approach was employed, and primary data were collected through a questionnaire distributed to 278 employees across companies following a stratified random sampling method; of which (270) questionnaires were valid for analysis using SPSS. The study revealed that there is an impact of agile management on performance across the companies. The results also showed that there are no statistically significant differences in the level of performance across the companies attributed to the organizational variables (company size and age). Based on these findings, the study recommends that pharmaceutical manufacturing companies in Sana’a should pay more attention to agile management due to its role in performance, and also focus on improving and developing employees to enable them to achieve higher levels of performance in the long term.
Copyright (c) 2025 Majid Mabkot Mabkot Joail, Zainab Abdo F. O. Al-Meshreqi