University of Science and Technology Journal for Management and Human Sciences
type: channel
description: University of Science and Technology Journal for Management and Human Sciences (USTJMHS) is an open access peer-reviewed journal published by University of Science and Technology, Yemen. The Journal welcomes articles that contribute to wide spectrum coverage of academic research papers in the fields of administration, economics, education and other human and social sciences. Originality, high quality and significance of the content are essentially considered. Online ISSN: 2959-314X Print ISSN: 2959-3131
publisher: جامعة العلوم والتكنولوجيا ، صنعاء - اليمن
language: en
publication name: University of Science and Technology Journal for Management and Human Sciences
issn: 2959-3131
items: Customer Relationship Management and its Impact on Competitive Advantage: A Field Study in AXA Commercial Group of Companies in the Kingdom of Saudi Arabia
items: The Impact of Strategic Planning on Institutional Excellence: A Field Study of Insurance Companies in the Capital Municipality of Sana’a
items: The Impact of Supply Chain Management on Organizational Performance: A Field Study in the Food Manufacturing Companies of Hael Saeed Anam Group and Partners
items: The Impact of Business Intelligence Systems on Human Capital Development at Yemen and Kuwait Bank in the Capital Municipality of Sana'a
items: Critical Success Factors and Their Impact on Strategic Agility: A Field Study on Banks Operating in Yemen
items: Leadership Practices of School Principals in Deaf Schools in the Gaza Governorates in Light of Positive and Motivating Environment Standards: A Case Study
items: The Impact of Strategic Agility on Strategic Success: A Field Study of Insurance Companies in Amanat Al Asima
items: Impact of Critical Success Factors on Organizational Performance: A Field Study of Yemeni Banks
items: The Impact of Knowledge Management on Strategic Entrepreneurship: A Field Study at Yemeni Private Universities in the Capital Municipality of Sana'a
items: Electronic Marketing and its Impact on Institutional Entrepreneurship: A Field Study in Yemeni Private Universities in the Capital Municipality of Sana'a
items: The Impact of Professional Skills on the Quality of Auditing Performance: A Field Study in Audit Offices and Firms in the Republic of Yemen
items: The Impact of Ethical Leadership on Organizational Health of Yemen Company for Flour Mills and Silos in Hodeida Governorate
items: The Impact of Digital Marketing on Purchase Decision: A Field Study on Yemeni Food Manufacturing Companies from the Perspective of Customers in the Capital Municipality of Sana'a
items: Strategic Vigilance and Its Impact on the Institutional Excellence: A Field Study of Pharmaceutical Manufacturing Companies in Amanat Al Asima, Yemen
items: The Impact of Agile Management on the Performance of Yemeni Pharmaceutical Industry Companies in the Capital Municipality of Sana’a
items: Factors Affecting Yemeni University Students’ Translation Using Google Translate
items: Transformational Leadership and Its Impact on Crisis Management: A Field Study in Yemeni Shipping Companies
items: Impact of Strategic Alliances on Competitive Advantage: A Field Study on Pharmaceutical Companies in the Republic of Yemen
items: The Impact of Food Safety Management System According to ISO 22000:2018 on Competitive Advantage at Arwa Mineral Water Company in Sana'a, Yemen
items: The Impact of Situational Leadership on the Effectiveness of Crisis Management: A Field Study at Banks Operating in the Republic of Yemen
items: The Impact of Risk Management on Project Success: A Field Study at Humanitarian Organizations in Yemen
items: The Role of Innovative Marketing in Achieving Competitive Advantage of Yemeni Pharmaceutical Companies
items: The Impact of Emotional Intelligence on Developing Creativity Engines among Students of Al-Darb Community College in Dhamar Governorate – Yemen
items: The Impact of Forensic Accountant Characteristics on Reducing Tax Evasion from the Perspective of External Auditors Working in Audit Firms and Companies in the Republic of Yemen: A Field Study
items: The Impact of Human Resources Management Practices on Green Innovation: A Field Study at Yemeni Pharmaceutical Industrial Companies in the Capital Municipality of Sana’a
items: The Effectiveness of Machine Translation Systems in Translating English Fixed Phrases into Arabic
items: The Impact of Strategic Intelligence on Marketing Agility: A Field Study in Private Universities in the Capital Municipality of Sana'a
items: The Degree of Transformational Leadership Practice among Public and Private Secondary School Principals in the Capital Municipality of Sana'a
items: The Role of Strategic Agility in Promoting Digital Transformation: A Field Study of Yemeni Banks in the Capital Municipality of Sana'a
items: The Impact of Organizational Climate on the Performance of Islamic Banks in Yemen: A Field Study

Customer Relationship Management and its Impact on Competitive Advantage: A Field Study in AXA Commercial Group of Companies in the Kingdom of Saudi Arabia
type: item
description: This study aimed to assess the impact of customer relationship management with its dimensions -technology-based customer relations, quick response, customer knowledge management, trust in customer interactions and organization of the management of customer relationship- on the competitive advantage with its dimensions, which include creativity, cost, quality and flexibility in AXA Groups of Companies in the Kingdom of Saudi Arabia from the customers’ perspectives. The study used the descriptive analytical method, and a questionnaire for data collection. The study population was the customers of the AXA Group. The sample consisted of (400) individuals, which was selected by the convenient sampling method, due to the lack of a total number of the study population (the company's customers). The data was processed using the SPSS by which a set of descriptive and inferential statistical procedures were employed to assess the study objectives and hypotheses. The study results revealed that a high level of attention was paid in AXA Group of Companies to achieve the competitive advantage, covering all its dimensions. There was also a high level of practicing customer relationship management with all its dimensions. The results also showed a positive impact of customer relationship management in achieving the competitive advantage. The study concluded with a number of recommendations, including paying more attention to the level of achieving the competitive advantage with all its dimensions in AXA Companies, particularly the creativity dimension which has more impact than other dimensions. AXA Companies are also recommended to pay more attention to practicing customer relationship management in a dynamic and complete way so as to achieve the competitive advantage.
subject: Articles
  topic: section
subject: CRM
  topic: keywords
subject: competitive advantage
  topic: keywords
subject: business companies
  topic: keywords
creator: Samar Hassan Salem Hadda
creator: Bassam Ali Ahmed Muslim
rights: Copyright (c) 2025 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2025-09-03
publication date: 2025-09-03
starting page: 127
ending page: 158
doi: 10.59222/ustjmhs.3.3.5

The Impact of Strategic Planning on Institutional Excellence: A Field Study of Insurance Companies in the Capital Municipality of Sana’a
type: item
description: This study aimed to identify the impact of strategic planning with its dimensions- environmental analysis, strategic direction, and strategy formulation- on institutional excellence with its dimensions, which include leadership excellence, service excellence, and process excellence in the insurance companies based in the Capital Municipality of Sana’a. To achieve the objectives of the study and test its hypotheses, the descriptive-analytical method was used, and a questionnaire was employed for collecting data from the study sample. The study population consisted of (208) individuals, covering general managers, deputy-managers, department managers and section heads. Since the population was small, the study used the complete census sampling method. The data were coded and entered in the (SPSS) program. The study results revealed that the insurance companies under study practiced strategic planning with all its dimensions at a high level. The institutional excellence with all its dimensions also scored a high level. Furthermore, the study results indicated a statistically significant impact of strategic planning on the institutional excellence in the companies under investigation. The study recommends that attention should be paid to strategic planning in order to enhance institutional excellence and to strengthen this relationship by considering the concept of strategic planning and institutional excellence as part of its business philosophy, taking into account preparing a development plan to improve its services.
subject: Articles
  topic: section
subject: strategic planning
  topic: keywords
subject: institutional excellence
  topic: keywords
subject: insurance companies in the Capital Municipality of Sana’a
  topic: keywords
creator: Mohammed Ali Al-Ansi
creator: Ranaa Ali Al-Doshila Al-Khawlani
rights: Copyright (c) 2025 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2025-09-03
publication date: 2025-09-03
starting page: 99
ending page: 126
doi: 10.59222/ustjmhs.3.3.4

The Impact of Supply Chain Management on Organizational Performance: A Field Study in the Food Manufacturing Companies of Hael Saeed Anam Group and Partners
type: item
description: The study aimed to identify the impact of supply chain management on organizational performance in the food manufacturing companies of Hail Saeed Anam Group and Partners. The study population consisted of employees in top, middle, and executive management who form the team dealing with supply chains, totaling 127 individuals. The study relied on a comprehensive census and adopted a descriptive-analytical approach, using a questionnaire as the data collection tool. Data were statistically analyzed using the Statistical Package for the Social Sciences (SPSS). The study revealed several key findings, the most important of which was the presence of a statistically significant positive impact of supply chain management on organizational performance in the food manufacturing companies of Hail Saeed Anam Group and Partners. The findings also showed that the companies achieved a high level of organizational performance in its two dimensions (efficiency and effectiveness), reflecting the success of supply chain management. The study provided several recommendations, including the importance of adopting sustainable strategies to improve organizational performance across its various dimensions, with a focus on enhancing efficiency and effectiveness through the implementation of modern systems that ensure accuracy and speed in task completion. Additionally, the study recommends strengthening collaboration with suppliers in research and development to increase innovation and achieve a higher level of integration, as well as building long-term relationships with customers and developing direct and effective communication channels with them, given their vital role in improving and advancing organizational performance.
subject: Articles
  topic: section
subject: organizational performance
  topic: keywords
subject: supply chain management
  topic: keywords
subject: Hael Saeed Anam Group
  topic: keywords
creator: Majed Kassem Abdu Al-Sayani
creator: Mohammed Qaid Ghanem
rights: Copyright (c) 2025 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2025-09-03
publication date: 2025-09-03
starting page: 67
ending page: 98
doi: 10.59222/ustjmhs.3.3.3

The Impact of Business Intelligence Systems on Human Capital Development at Yemen and Kuwait Bank in the Capital Municipality of Sana'a
type: item
description: This study aimed to examine the impact of business intelligence systems on human capital development at Yemen and Kuwait Bank Capital Municipality of Sana'a by assessing the current state of business intelligence adoption and the level of human capital development in the bank. To achieve the study objectives, an analytical descriptive approach was employed, with a questionnaire serving as the primary data collection tool. The study population consisted of all executive employees at Yemen and Kuwait Bank in Sana’a, totaling 307 employees, from which a stratified random sample of 171 individuals was selected. The study utilized descriptive and inferential statistical methods for data analysis, relying on SPSS program. The main findings revealed a statistically significant positive impact of business intelligence systems on human capital development at Yemen and Kuwait Bank. Based on these results, the study provided some practical recommendations.
subject: Articles
  topic: section
subject: business intelligence systems
  topic: keywords
subject: human capital development
  topic: keywords
subject: Yemen and Kuwait Bank
  topic: keywords
creator: Abdulrahman Ahmed Mohammed Manaa
creator: Mohammed Mugahed Saleh Al-Ward
rights: Copyright (c) 2025 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2025-09-03
publication date: 2025-09-03
starting page: 39
ending page: 65
doi: 10.59222/ustjmhs.3.3.2

Critical Success Factors and Their Impact on Strategic Agility: A Field Study on Banks Operating in Yemen
type: item
description: The study aimed to determine the Critical Success Factors (CSFs) in banks operating in Yemen and identify their impact on Strategic Agility (SA). The study followed a descriptive analytical approach and used a questionnaire as a tool to collect data from a relative random sample of (322) individuals selected from a study population of 1,973 employees, representing those working in leadership and supervisory positions in banks operating in Yemen. The number of valid questionnaires for analysis was (281). The findings revealed a statistically significant positive impact of CSFs on SA in Yemeni banks, with varying impacts from the different dimensions of CSFs. The dimensions of (organizational structure and supportive leadership) had the greatest impact, while (organizational culture and information technology) had the least impact, with no impact from the human resources dimension on SA. The findings also indicated that SA, in all its dimensions, was achieved at a high level, and that Yemeni banks practiced CSFs in all their dimensions to a high degree. The study recommended continuing to enhance and develop SA in Yemeni banks by integrating performance evaluation tools and continuous monitoring of various strategic dimensions, with sufficient resources allocated for this purpose. Additionally, it recommended strengthening attention to all CSFs, particularly those which received less attention, such as organizational culture and organizational structure. The study also suggested reevaluating human resources strategies in Yemeni banks to activate their role in enhancing SA.
subject: Articles
  topic: section
subject: critical success factors
  topic: keywords
subject: strategic agility
  topic: keywords
subject: Yemeni banks
  topic: keywords
creator: Gamal Dirhim Ahmed Zaid
creator: Nabil Ali Naji Mohammed Aldemah
rights: Copyright (c) 2025 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2025-09-03
publication date: 2025-09-03
starting page: 1
ending page: 37
doi: 10.59222/ustjmhs.3.3.1

Leadership Practices of School Principals in Deaf Schools in the Gaza Governorates in Light of Positive and Motivating Environment Standards: A Case Study
type: item
description: The study aimed to identify the perceptions of teachers at Mostafa Sadeq Al-Rafii Secondary School for Deaf (Male Students) in the southern governorates of Gaza regarding the leadership practices of the school principal and to explore ways to develop these practices in light of the standards of a positive and motivating environment. The researchers adopted a qualitative approach using a case study methodology. Semi-structured interviews were conducted with (11) teachers at the school, in addition to in-depth interviews with (4) educational experts. Simple exploratory observation was also employed to monitor behaviors within the school. The results classified teachers' opinions into (6) key themes: (clarity of vision and objectives, exemplary leadership, fostering a culture of innovation, communication and interaction, delegation, and support and motivation). Experts’ perspectives on development strategies were also categorized into (6) core ideas: (planning, enhancing leadership capacities, achieving balanced delegation, promoting teachers' professional development, improving the school environment, and establishing partnerships). In light of these findings, the study recommends adopting the experts’ suggestions, conducting periodic follow-ups at the deaf school, encouraging the principal to refine leadership practices, and implementing activities that foster creative potential. These measures would strengthen deaf students' confidence in their academic and practical abilities and contribute to cultivating a positive and motivating environment.
subject: Articles
  topic: section
subject: leadership practices
  topic: keywords
subject: school principal
  topic: keywords
subject: deaf schools
  topic: keywords
subject: positive and motivating environment
  topic: keywords
creator: Mohammed Othman Musbah Tanira
creator: Mahmoud E. KhalfAlla
creator: Mohammed E. Algomasy
rights: Copyright (c) 2025 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2025-05-28
publication date: 2025-05-28
starting page: 149
ending page: 182
doi: 10.59222/ustjmhs.3.2.5

The Impact of Strategic Agility on Strategic Success: A Field Study of Insurance Companies in Amanat Al Asima
type: item
description: This study aimed to identify the impact of strategic agility along with its dimensions – strategic sensitivity, speed of response, shared responsibility, and resource fluidity – on strategic success, which includes adaptation, survival, business growth, and effective implementation at insurance companies in Amanat Al Asima. To achieve the objectives of the study and test its hypotheses, the descriptive analytical method was adopted and the questionnaire was used to collect data. The study population consisted of (155) members in the administrative and supervisory positions in the said companies, represented by general managers, their deputies, department managers, and heads of sections. The complete census sampling method was used due to the small size of the study population. The data were entered and coded to the SPSS package. The study results revealed that insurance companies practice strategic agility of all its dimensions at a high level, and that strategic success of all its dimensions scored a high level. The results also showed that there is a statistically significant positive impact of the strategic agility on the strategic success among insurance companies. The study recommended insurance companies in Amanat Al Asima to pay more attention to practicing strategic agility for its positive impact on achieving strategic success.
subject: Articles
  topic: section
subject: strategic agility
  topic: keywords
subject: strategic success
  topic: keywords
subject: insurance companies in Amanat Al Asima
  topic: keywords
creator: Abdu Ahmed Ali Al-Ameri
creator: Huda Muneer Abdulbary Al-Ariqi
rights: Copyright (c) 2025 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2025-05-20
publication date: 2025-05-20
starting page: 117
ending page: 148
doi: 10.59222/ustjmhs.3.2.4

Impact of Critical Success Factors on Organizational Performance: A Field Study of Yemeni Banks
type: item
description: This study aimed to determine the impact of critical success factors (CSFs) on the organizational performance (OP) of Yemeni banks. The study adopted a descriptive-analytical approach, and the population included (1,973) employees working in the leadership and supervisory positions at Yemeni banks. A stratified random sample of (322) individuals was selected, and data were collected using a questionnaire distributed to the study sample. The number of valid questionnaires received was (281). The data were entered, coded, and analyzed using the SPSS 28 software. The study findings revealed a significant direct impact of CSFs, in all their dimensions, on OP of Yemeni banks. However, no impact was found for the dimensions of (human resources and organizational culture) on OP. Additionally, the study findings showed that level of OP was high in Yemeni banks across all dimensions of the Balanced Scorecard. Furthermore, CSFs were also found to be high in Yemeni banks across all of their dimensions. Based on the results, the study recommended the identification and analysis of CSFs in all their dimensions in Yemeni banks, tailored to each bank, and working to enhance them as part of their overall strategies. It also recommended incorporating these factors into strategic planning to ensure the improvement of OP in the banking market. Moreover, the study recommended continuing to adopt the Balanced Scorecard as a main tool for measuring OP in Yemeni banks.
subject: Articles
  topic: section
subject: critical success factors
  topic: keywords
subject: organizational performance
  topic: keywords
subject: Yemeni banks
  topic: keywords
creator: Gamal Dirhim Ahmed Zaid
creator: Nabil Ali Naji Mohammed Al-Demah
rights: Copyright (c) 2025 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2025-05-20
publication date: 2025-05-20
starting page: 77
ending page: 115
doi: 10.59222/ustjmhs.3.2.3

The Impact of Knowledge Management on Strategic Entrepreneurship: A Field Study at Yemeni Private Universities in the Capital Municipality of Sana'a
type: item
description: The study aimed to measure the level of knowledge management practices and the level of strategic leadership achievement in private Yemeni universities in the Capital Municipality of Sana'a, as well as to assess the impact of knowledge management on strategic leadership in these universities. The study employed a descriptive analytical approach and relied on a questionnaire as a data collection tool. A comprehensive enumeration method was used for the study population, which comprised 367 leaders. Data were analyzed using statistical methods such as means, standard deviations, percentages, Cronbach's alpha reliability coefficient, one-way ANOVA, and simple regression analysis, utilizing the Statistical Package for the Social Sciences (SPSS) to test the validity of the study hypotheses. The study found that the level of knowledge management practices in the universities under study was high, and the level of strategic leadership achievement was also high. It was concluded that there is a statistically significant impact of knowledge management on strategic leadership in the universities studied, with the knowledge distribution dimension having the most significant effect on strategic leadership, followed by the knowledge application dimension, then the knowledge generation dimension, while the knowledge storage dimension had the least effect. The study recommends enhancing the level of knowledge management practices in private universities in the Capital Municipality of Sana'a and promoting a culture of strategic entrepreneurship by creating a work environment that fosters creativity, innovation, and risk-taking.
subject: Articles
  topic: section
subject: knowledge management
  topic: keywords
subject: strategic entrepreneurship
  topic: keywords
subject: Yemeni private universities
  topic: keywords
creator: Majed Kassem Abdu Al-Sayani
creator: Somaia Abdelwareth Al-Qadasi
rights: Copyright (c) 2025 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2025-05-20
publication date: 2025-05-20
starting page: 45
ending page: 75
doi: 10.59222/ustjmhs.3.2.2

Electronic Marketing and its Impact on Institutional Entrepreneurship: A Field Study in Yemeni Private Universities in the Capital Municipality of Sana'a
type: item
description: The study aimed to determine the impact of electronic marketing on institutional entrepreneurship in Yemeni private universities in the Capital Municipality of Sana'a. The analytical descriptive approach was used in the study. The study population consisted of all senior and middle management directors and electronic marketing specialists in Yemeni private universities in the Capital Municipality of Sana'a. The study population consisted of all senior and middle management directors and electronic marketing specialists in (9) Yemeni private universities in the Capital Municipality of Sana'a that have been established for more than ten years and whose strategic visions included an entrepreneurial dimension. Due to the small size of the study population, a comprehensive census method was used, and (220) questionnaires were distributed to the members of the population. The findings revealed that there is a positive impact of electronic marketing dimensions (electronic product, electronic promotion, and electronic distribution) except for electronic pricing on institutional entrepreneurship in Yemeni private universities under study. The electronic product dimension had the most significant impact on institutional entrepreneurship, while the electronic distribution dimension had the least impact. The study recommends that universities should strive to achieve advanced levels of entrepreneurship and continuously work on improving the dimensions of electronic marketing. This can be achieved by aligning the design of electronic educational products with the needs of their customers, enabling them to seize new opportunities in the labor market, and achieving a level of integration among the dimensions of electronic marketing, with a focus on the electronic product as the most influential element in the institutional entrepreneurship of universities.
subject: Articles
  topic: section
subject: e-marketing
  topic: keywords
subject: corporate entrepreneurship
  topic: keywords
subject: private universities
  topic: keywords
creator: Bassam Ali Ahmed Musallam
creator: Ghaleb Abdullah Ghaleb Ghawth
rights: Copyright (c) 2025 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2025-05-20
publication date: 2025-05-20
starting page: 1
ending page: 43
doi: 10.59222/ustjmhs.3.2.1

The Impact of Professional Skills on the Quality of Auditing Performance: A Field Study in Audit Offices and Firms in the Republic of Yemen
type: item
description: The study aimed to investigate the impact of professional skills on the quality of audit performance from the perspective of certified public accountants in audit offices and firms in the Republic of Yemen. To achieve this objective, a questionnaire was used to collect data from a purposive sample of (190) certified accountants working in auditing offices and firms in Yemen. A total of 184 valid questionnaires were retrieved for statistical analysis. The study adopted a descriptive analytical approach and utilized multiple regression analysis. The results revealed a positive impact of professional skills (intellectual skills, personal skills, and organizational and administrative skills) on the quality of auditing performance. However, no significant impact was found for two dimensions of professional skills (technical and practical skills, and communication skills) on the quality of auditing performance. The study results also showed that the sub-dimension most strongly correlated with audit quality performance was client relationships, followed by audit engagement execution, documentation and follow-up, and leadership responsibility. Based on these findings, the study recommends that audit firms should establish a dedicated department responsible for audit quality control, with leadership demonstrating willingness to provide adequate resources for quality control development. This would contribute to enhancing their technical and cognitive skills, enabling them to perform their duties and make sound decisions in the audit process.
subject: Articles
  topic: section
subject: audit quality performance
  topic: keywords
subject: professional skills
  topic: keywords
subject: audit offices and firms
  topic: keywords
subject: Yemen
  topic: keywords
creator: Sultan Ali Ahmed Al-Sorihi
creator: Afnan Abdusalam Hasan Shboor
rights: Copyright (c) 2025 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2025-03-07
publication date: 2025-03-07
starting page: 119
ending page: 156
doi: 10.59222/ustjmhs.3.1.5

The Impact of Ethical Leadership on Organizational Health of Yemen Company for Flour Mills and Silos in Hodeida Governorate
type: item
description: The study aimed to determine the impact of ethical leadership on organizational health in the Yemeni Company for Flour Mills and Silos in Al-Hodeida Governorate. To achieve this goal, a questionnaire was used as the main tool for data collection from a community of 180 individuals. A stratified random sample of 123 individuals was taken, with 105 questionnaires valid for analysis. The data were analyzed using the Statistical Package for the Social Sciences (SPSS). The study concluded with a set of findings, the most important being the positive impact of ethical leadership on organizational health. Ethical leadership has a moderate impact on organizational health in the Yemeni Company for Flour Mills and Silos in Al-Hodeida Governorate. The level of practicing ethical leadership and organizational health in their various dimensions is very high. Based on these findings, the study recommended maintaining the level of ethical leadership through training courses on the importance of ethical leadership and its role in enhancing organizational health in the company. It also recommended maintaining and enhancing the high level of organizational health by continuously providing a suitable environment that ensures the psychological well-being of subordinates.
subject: Articles
  topic: section
subject: organizational health
  topic: keywords
subject: ethical leadership
  topic: keywords
subject: Yemen Company for Flour Mills and Silos
  topic: keywords
creator: Gamal Dirhim Ahmed Zaid
creator: Dalia Mahmoud Ali Ali
rights: Copyright (c) 2025 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
date: 2025-03-07
publication date: 2025-03-07
starting page: 91
ending page: 117
doi: 10.59222/ustjmhs.3.1.4

The Impact of Digital Marketing on Purchase Decision: A Field Study on Yemeni Food Manufacturing Companies from the Perspective of Customers in the Capital Municipality of Sana'a
type: item
description: This study aims to determine the impact of digital marketing on purchasing decisions in Yemeni food manufacturing companies from the perspective of customers in the Capital Municipality of Sana’a. The study employed a descriptive-analytical approach to achieve its objectives and used a questionnaire as the primary tool for data collection. The study population consisted of customers of Yemeni food manufacturing companies, with a sample of 384 respondents from Sana’a. A convenience sampling method was used due to the absence of a defined sampling frame. Data were entered and coded using SPSS software. The results of the study revealed that, from the customers' perspective, Yemeni food manufacturing companies engage in digital marketing at a moderate level across all its dimensions. Furthermore, purchasing decisions were made at a high level across all dimensions. The study also found a statistically significant positive impact of digital marketing dimensions on customers' purchasing decisions for Yemeni food manufacturing companies. The study recommends that Yemeni food manufacturing companies place greater emphasis on digital marketing to influence consumer purchasing decisions. It also suggests strengthening this relationship by integrating the concepts of digital marketing and purchasing decisions into the company's business philosophy. Additionally, it highlights the importance of utilizing technology to predict and influence consumer behavior.
subject: Articles
  topic: section
subject: digital marketing
  topic: keywords
subject: purchase decisions
  topic: keywords
subject: Yemeni food manufacturing companies
  topic: keywords
creator: Mohammed Ali Mohammed Al-Ansi
creator: Mohammed Abdullah Al-Attas
rights: Copyright (c) 2025 Mohammed Ali Mohammed Al-Ansi, Mohammed Abdullah Mohammed Al-Attas
date: 2025-03-04
publication date: 2025-03-04
starting page: 63
ending page: 90
doi: 10.59222/ustjmhs.3.1.3

Strategic Vigilance and Its Impact on the Institutional Excellence: A Field Study of Pharmaceutical Manufacturing Companies in Amanat Al Asima, Yemen
type: item
description: The study aimed to assess the impact of strategic vigilance along with its dimensions -technological vigilance, competitive vigilance, marketing vigilance, commercial vigilance, and environmental vigilance- on institutional excellence, which subsumes leadership excellence, human resources excellence, strategic excellence, operations excellence, and product excellence at pharmaceutical manufacturing companies in Amanat Al Asima, Yemen. It also aimed to identify the level of practicing strategic vigilance and achieving institutional excellence in the companies under study. To achieve the objectives of the study and test its hypotheses, the descriptive analytical method was followed. The questionnaire was used to collect data. The study population consisted of (210) members of administrative leadership, including general managers, department managers, and heads of sections. The complete census sampling method was used, as the size of the study population was small. The data was entered and coded to the SPSS package. The study results revealed a statistically significant impact of strategic vigilance on institutional excellence in the companies under investigation. Moreover, the level of achieving institutional excellence and practicing strategic vigilance scored a high degree. Based on the results, the study recommends that pharmaceutical manufacturing companies in Amanat Al Asima should pay more attention to strategic vigilance practices, as they enable organizations to respond to surrounding variables and represent the effective element in institutional excellence.
subject: Articles
  topic: section
subject: strategic vigilance
  topic: keywords
subject: institutional excellence
  topic: keywords
subject: pharmaceutical manufacturing companies in Amanat Al Asima
  topic: keywords
creator: Abdo Ahmed Ali Al-Amiri
creator: Seham Abdulrahman Said Rajeh
rights: Copyright (c) 2025 Abdo Ahmed Ali Al-Amiri, Seham Abdulrahman Said Rajeh
date: 2025-02-11
publication date: 2025-02-11
starting page: 29
ending page: 62
doi: 10.59222/ustjmhs.3.1.2

The Impact of Agile Management on the Performance of Yemeni Pharmaceutical Industry Companies in the Capital Municipality of Sana’a
type: item
description: This study aimed to identify the impact of agile management (5S, six sigma, work standard, continuous improvement, and cross-functional teams) on performance (financial, customers, internal operations, and education and growth) of Yemeni pharmaceutical industry companies in the Capital Municipality of Sana’a. A descriptive analytical approach was employed, and primary data were collected through a questionnaire distributed to 278 employees across companies following a stratified random sampling method; of which (270) questionnaires were valid for analysis using SPSS. The study revealed that there is an impact of agile management on performance across the companies. The results also showed that there are no statistically significant differences in the level of performance across the companies attributed to the organizational variables (company size and age). Based on these findings, the study recommends that pharmaceutical manufacturing companies in Sana’a should pay more attention to agile management due to its role in performance, and also focus on improving and developing employees to enable them to achieve higher levels of performance in the long term.
subject: Articles
  topic: section
subject: agile management
  topic: keywords
subject: performance
  topic: keywords
subject: balanced scorecard approach
  topic: keywords
subject: Yemeni pharmaceutical industry companies
  topic: keywords
creator: Majid Mabkot Mabkot Joail
creator: Zainab Abdo F. O. Al-Meshreqi
rights: Copyright (c) 2025 Majid Mabkot Mabkot Joail, Zainab Abdo F. O. Al-Meshreqi
date: 2025-02-11
publication date: 2025-02-11
starting page: 1
ending page: 27
doi: 10.59222/ustjmhs.3.1.1

Factors Affecting Yemeni University Students’ Translation Using Google Translate
type: item
description: The engagement of Yemeni undergraduate students in an effective translation process using machine translation (MT) including Google translate (GT) seems to be affected by certain factors which may have positive or negative effect on the translation of Arabic texts into English. This study aimed to explore factors affecting Yemeni undergraduate students' translation of Arabic texts into English when using GT. To achieve this objective, a qualitative approach was employed by means of an interview to gather data from students about factors that may affect their translation. Collected data were analyzed following a thematic analysis method. Findings revealed fostering and impeding factors that affect students' translation when using GT. Fostering factors included positive attitude toward MT, awareness of GT limitations, dissatisfaction with GT translations and think-aloud strategy. On the contrary, impeding factors involved challenges faced by participants, lack of competence in using GT, negative effect of think-aloud and negative attitude toward GT. The study provides insights to educators about what may affect students' translation using GT which can be considered in training translation students on how to use GT effectively. Future research could examine factors that may affect students' use of other machine translation tools, including artificial intelligence (AI).
subject: Articles
  topic: section
subject: Google Translate (GT)
  topic: keywords
subject: machine translation (MT)
  topic: keywords
subject: factors affecting translation
  topic: keywords
subject: undergraduate translation students
  topic: keywords
subject: qualitative approach
  topic: keywords
creator: Reham Derhim H. Salem
creator: Waleed Mohammed A. Ahmed
rights: Copyright (c) 2024 Reham Derhim H. Salem, Waleed Mohammed A. Ahmed
date: 2024-12-30
publication date: 2024-12-30
starting page: 133
ending page: 154
doi: 10.59222/ustjmhs.2.4.5

Transformational Leadership and Its Impact on Crisis Management: A Field Study in Yemeni Shipping Companies
type: item
description: This study aimed to determine the level of crisis management and the level of practicing transformational leadership and its impact on crisis management in Yemeni shipping companies. To achieve the study objectives and test its hypotheses, the descriptive-analytical approach was used. A questionnaire was developed to collect primary data from a study population of (478) individuals. A study sample of (214) individuals was selected using the non-proportional stratified random sampling method. The data were statistically analyzed using the Statistical Package for the Social Sciences (SPSS). The study findings revealed that there is a statistically significant impact of transformational leadership on crisis management in Yemeni shipping companies and there is a statistically significant impact of the dimensions of transformational leadership (idealized influence, intellectual stimulation, and individual consideration) on crisis management in the companies. However, there was no statistically significant impact of the transformational leadership dimension (inspirational motivation) on crisis management in the companies. Additionally, the study found that the practice of crisis management and transformational leadership in Yemeni shipping companies was at a high level. The study recommends that Yemeni shipping companies should work effectively to enhance crisis management to overcome future challenges by adopting more advanced procedures and strategies to deal with crises in their early stages and prevent their occurrence. The study also recommends maintaining and continuously enhancing the achieved level of transformational leadership.
subject: Articles
  topic: section
subject: Transformational leadership
  topic: keywords
subject: crisis management
  topic: keywords
subject: Yemeni shipping companies
  topic: keywords
creator: Najeeb Mohammed Yahya Al-Beshari
creator: Bushra Mohealdeen Ali Alshahari
rights: Copyright (c) 2024 Najeeb Mohammed Yahya Al-Beshari, Bushra Mohealdeen Ali Alshahari
date: 2024-12-27
publication date: 2024-12-27
starting page: 101
ending page: 132
doi: 10.59222/ustjmhs.2.4.4

Impact of Strategic Alliances on Competitive Advantage: A Field Study on Pharmaceutical Companies in the Republic of Yemen
type: item
description: This study aimed to determine the impact of strategic alliances on the competitive advantage of pharmaceutical companies in Yemen. The study followed a descriptive-analytical approach. The study population consisted of (9) pharmaceutical companies, with a total of (330) individuals, and due to the small size of the population, a complete census method was adopted. A questionnaire was used to collect data, which were statistically processed using the Statistical Package for the Social Sciences (SPSS). The results showed a high level of strategic alliance practices as well as a high level of competitive advantage achieved in the studied companies. The results also showed a statistically significant impact of strategic alliances in all their dimensions in achieving competitive advantage, with varying levels of this impact in achieving competitive advantage from one dimension to another. The results showed a positive direct impact of the dimensions (strategic alliance management, competitive cooperation, and technological alliances), while the results showed no impact for both (shared vision and marketing alliances). Additionally, the results revealed a negative (inverse) impact of the dimension (sharing resources, risks, and costs) in achieving the competitive advantage of the studied companies. The study recommends the formation of strategic alliances among the studied companies or with external companies possessing high resources and capabilities. Such alliances are considered an effective strategic alternative to ensure the survival, continuity, and growth of these companies.
subject: Articles
  topic: section
subject: strategic alliances
  topic: keywords
subject: competitive advantage
  topic: keywords
subject: pharmaceutical companies in Yemen
  topic: keywords
creator: Murad Mohammed Abdullah Al-Nashmi
creator: Ali Salh Moqbel Al-Sakani
rights: Copyright (c) 2024 Murad Mohammed Abdullah Al-Nashmi , Ali Salh Moqbel Al-Sakani
date: 2024-12-05
publication date: 2024-12-05
starting page: 63
ending page: 99
doi: 10.59222/ustjmhs.2.4.3

The Impact of Food Safety Management System According to ISO 22000:2018 on Competitive Advantage at Arwa Mineral Water Company in Sana'a, Yemen
type: item
description: The study aimed to identify the impact of food safety management system (FSMS) according to ISO 22000:2018 by its dimensions (prerequisite programs, hazard analysis and critical control points, training, and continual improvement) on competitive advantage by its dimensions (cost, quality, and customer satisfy). To achieve the study objectives and to test its hypotheses, the descriptive analytical approach was used, and a questionnaire was developed for collecting data from the study population (800) at Arwa Mineral Water Company in Sana'a. The study sample of (259) individuals was selected following a simple random sampling method. The data was processed statistically using SPSS. The study revealed a significant positive impact of all FSMS dimensions based on the ISO 22000:2018 standard on competitive advantage at the surveyed company, where the continual improvement has the most impact, and the training has the least impact on competitive advantage. The study recommends that the surveyed company should pay more attention to continual improvement and training programs in FSMS aiming to reach the efficiency and effectiveness required for FSMS to achieve a highly competitive advantage.
subject: Articles
  topic: section
subject: food safety management system according to ISO 22000:2018
  topic: keywords
subject: competitive advantage
  topic: keywords
subject: Arwa Mineral Water Company
  topic: keywords
creator: Mohmmed Ahmed Shujaa Aldeen
creator: Mustafa Ameen Ahmed Alarbi
rights: Copyright (c) 2024 Mohmmed Ahmed Shujaa Aldeen, Mustafa Ameen Ahmed Alarbi
date: 2024-12-05
publication date: 2024-12-05
starting page: 35
ending page: 62
doi: 10.59222/ustjmhs.2.4.2

The Impact of Situational Leadership on the Effectiveness of Crisis Management: A Field Study at Banks Operating in the Republic of Yemen
type: item
description: The study aimed to assess the impact of situational leadership – encompassing directive, supportive, participatory, and achievement-oriented styles – on the effectiveness of crisis management in Yemeni banks. Utilizing a descriptive analytical approach, the researchers developed a questionnaire to collect data from supervisory positions across eleven banks. Out of 400 questionnaires distributed via stratified random sampling, 303 valid responses were retrieved for analysis. The study employed structural equation modeling using Partial Least Squares Path Modeling (SmartPLS v.4.0.9.5) alongside the Statistical Package for the Social Sciences (SPSS v.28). The findings revealed a statistically significant positive impact of situational leadership on the effectiveness of crisis management within the banks studied. However, the directive leadership style showed no statistically significant impact on crisis management effectiveness. Based on these results, the study recommends that leaders of Yemeni banks should enhance their situational leadership skills, which are essential for adapting to changes and effectively managing crises. Additionally, they should implement comprehensive crisis management strategies at all stages, as these strategies ultimately determine the future of their institutions. A shift away from directive leadership to participatory, achievement-oriented, and supportive styles is advised, as these approaches foster employee trust and provide the stability and support needed for successful crisis management.
subject: Articles
  topic: section
subject: situational leadership
  topic: keywords
subject: effectiveness of crisis management
  topic: keywords
subject: banks operating in the Republic of Yemen
  topic: keywords
creator: Abdo Ahmed Abdurabu Al-Sayyad
creator: Wail Sultan Abdullah Alhakimi
rights: Copyright (c) 2024 Abdo Ahmed Abdurabu Al-Sayyad, Wail Sultan Abdullah Alhakimi
date: 2024-12-05
publication date: 2024-12-05
starting page: 1
ending page: 34
doi: 10.59222/ustjmhs.2.4.1

The Impact of Risk Management on Project Success: A Field Study at Humanitarian Organizations in Yemen
type: item
description: The study aimed to determine the impact of risk management (risk identification, risk analysis, risk response and risk monitoring and control) on project success (scope, schedule, cost and quality) at humanitarian organizations operating in Yemen (HOY). The study followed the analytical descriptive approach to meet its objectives. It utilized the simple random technique to select 15 organizations representing 127 HOY and the disproportional stratified random sampling technique to target the respondents. Data was collected through a printed questionnaire from 185 respondents who have roles in managing projects at the targeted organizations. The findings showed that risk management has a significant positive impact on project success. The findings also revealed that among 4 dimensions of risk management process, risk identification and risk monitoring and control were found as the most significant influencers that impact project success at HOY. The study recommends HOY to pay more attention to project risk management to attain higher project success level that ultimately contributes to the performance improvement and sustainability of their organizations. The study also recommends conducting more studies for further confirmations to the hypothesis of the study through testing the study’s variables at industries other than HOY such as banking industries and telecommunications companies.
subject: Articles
  topic: section
subject: project success
  topic: keywords
subject: risk management
  topic: keywords
subject: humanitarian organizations
  topic: keywords
creator: Mohammed Ahmed Shujaa Aldeen
creator: Nashwan Abdulwahid Sarhan
rights: Copyright (c) 2024 University of Science and Technology Journal for Management and Human Sciences
date: 2024-10-15
publication date: 2024-10-15
starting page: 131
ending page: 156
doi: 10.59222/ustjmhs.2.3.5

The Role of Innovative Marketing in Achieving Competitive Advantage of Yemeni Pharmaceutical Companies
type: item
description: The study aimed to identify the role of innovative marketing in achieving competitive advantage for Yemeni pharmaceutical manufacturing companies. It employed a descriptive-analytical approach, and to achieve the study's objectives and test its hypotheses, a questionnaire was constructed to collect primary data from the study population of 140 employees in Yemeni pharmaceutical manufacturing companies. A comprehensive sampling method was chosen for all marketing managers, their supervisors, and sales representatives. The questionnaires valid for analysis were 112, and the data were statistically processed using SPSS. The study revealed that there is a significant interest among the studied companies in practicing innovative marketing across its various dimensions. The studied companies also show a high interest in achieving competitive advantage in all its dimensions. It was found that there is a positive role for innovative marketing in achieving competitive advantage. Furthermore, the study revealed a significant interest from the studied companies in offering innovative products and products with different shapes and packaging. The study recommended the necessity of investing in the influential relationship of innovative marketing in achieving competitive advantage, which contributes to enhancing their performance and sustainability by strengthening their innovative marketing capabilities and skills, and thus positively impacting their competitive advantage.
subject: Articles
  topic: section
subject: innovative marketing
  topic: keywords
subject: competitive advantage
  topic: keywords
subject: pharmaceutical manufacturing companies
  topic: keywords
creator: Abdul Khaleq H. Tawwaf
creator: Hanan Thabet Al-Oudi
rights: Copyright (c) 2024 University of Science and Technology Journal for Management and Human Sciences
date: 2024-10-02
publication date: 2024-10-02
starting page: 97
ending page: 129
doi: 10.59222/ustjmhs.2.3.4

The Impact of Emotional Intelligence on Developing Creativity Engines among Students of Al-Darb Community College in Dhamar Governorate – Yemen
type: item
description: The study aimed to investigate the impact of emotional intelligence with its dimensions (managing emotions, using emotions, self-motivation, self-awareness, and social communication) on developing creativity engines with their dimensions (embracing creativity, orientation towards learning and knowledge, and mental and psychological qualities). The study employed the descriptive analytical approach. The study population consisted of all students of Al-Darb Community College in Dhamar Governorate – Yemen, whereas the study sample amounted to (193) students from various academic levels and specializations. A questionnaire was used as a data collection tool, and the Statistical Package for the Social Sciences (SPSS version 28) was utilized for analyzing and processing data as well as testing the study hypotheses. The study found an impact of emotional intelligence on developing creativity engines. Moreover, all emotional intelligence dimensions except “using emotions” showed a significant impact on developing creativity engines.
subject: Articles
  topic: section
subject: emotional intelligence
  topic: keywords
subject: creativity engines
  topic: keywords
subject: Al-Darb Community College
  topic: keywords
creator: Qaied Abdullah Abdurrahman Alsadaee
rights: Copyright (c) 2024 University of Science and Technology Journal for Management and Human Sciences
date: 2024-10-03
publication date: 2024-10-03
starting page: 67
ending page: 95
doi: 10.59222/ustjmhs.2.3.3

The Impact of Forensic Accountant Characteristics on Reducing Tax Evasion from the Perspective of External Auditors Working in Audit Firms and Companies in the Republic of Yemen: A Field Study
type: item
description: The study aimed to identify and measure the impact of forensic accountant characteristics on reducing tax evasion from the perspective of external auditors working in audit firms and companies in the Republic of Yemen. To achieve the study's objectives, an electronic questionnaire was used as a data collection tool from a population of 384 external auditors in audit firms and companies using a complete enumeration method. The number of retrieved questionnaires was 329, and the number of questionnaires valid for analysis was 260. The data were analyzed using the SPSS, where multiple regression analysis was used to test the hypotheses. The results of the field study showed a positive impact of forensic accountant characteristics (skills and qualifications) on reducing tax evasion. Skills had a high positive impact on reducing tax evasion, followed by qualifications, especially those holding a CFA certificate. The results also showed no impact of forensic accountant characteristics (experience and behaviors) on reducing tax evasion according to the study population's opinion. The study revealed that the most related dimensions to reducing tax evasion, according to the study population's perspective, are the justifications for tax evasion, followed by tax evasion opportunities, tax evasion capabilities, and then tax evasion pressures. The study recommends the need to establish a specialized professional association concerned with organizing the forensic accounting profession in the Republic of Yemen, adopting the forensic accounting subject within accounting curricula, and activating field training for those performing the duties of forensic accountants.
subject: Articles
  topic: section
subject: forensic accountant characteristics
  topic: keywords
subject: tax evasion
  topic: keywords
subject: audit firms and companies
  topic: keywords
subject: Yemen
  topic: keywords
creator: Abdullah Hassan Al-Raimi Al-Manhouri
creator: Sultan Ali Faraj Al-Sorihi
creator: Sawsan Salah Ahmed Salah Al-Dahab
rights: Copyright (c) 2024 University of Science and Technology Journal for Management and Human Sciences
date: 2024-10-02
publication date: 2024-10-02
starting page: 35
ending page: 66
doi: 10.59222/ustjmhs.2.3.2

The Impact of Human Resources Management Practices on Green Innovation: A Field Study at Yemeni Pharmaceutical Industrial Companies in the Capital Municipality of Sana’a
type: item
description: The study aimed to measure the level of human resource management practices (HRMPs) and the level of green innovation achievement in Yemeni pharmaceutical companies in the Capital Municipality of Sana’a, as well as to measure the impact of human resource management practices on green innovation in the companies under study. The descriptive-analytical approach was employed, and a questionnaire was developed as the tool of data collection. The population was (1675) employees from all administrative levels in seven Yemeni pharmaceutical industrial companies in Sana’a. The questionnaire was distributed to the study sample (313) of which (240) were valid for statistical analysis. The findings revealed that the level of achievement of HRMPs in the companies under study was high, and the level of green innovation achievement was also high. The study also found that there is a significant impact of HRMP on green innovation in the companies under study, with the motivation and compensation dimension having the greatest impact on green innovation, followed by the performance appraisal dimension, and then the job design dimension. However, the study found no statistically significant impact of training and development of human resources and recruitment dimensions on green innovation. The study recommends that companies should pay more attention to the current policies followed in job design, selection and recruitment of employees, and training and development programs designed for them. In addition, companies should improve and develop compensation and incentive systems and link them to performance appraisal systems and pay more attention to environmental practices for human resource management.
subject: Articles
  topic: section
subject: human resources management practices
  topic: keywords
subject: green innovation
  topic: keywords
subject: green product
  topic: keywords
subject: green processes
  topic: keywords
creator: Jamal Dirhim Ahmed Zaid
creator: Ragda Mohammed Abdullah Mousa
rights: Copyright (c) 2024 University of Science and Technology Journal for Management and Human Sciences
date: 2024-09-24
publication date: 2024-09-24
starting page: 1
ending page: 34
doi: 10.59222/ustjmhs.2.3.1

The Effectiveness of Machine Translation Systems in Translating English Fixed Phrases into Arabic
type: item
description: The purpose of this study is to investigate the effectiveness of machine translation systems in translating English fixed phrases into Arabic. The study uses a qualitative approach to translate 25 English fixed phrases into Arabic using four machine translation systems. The translations are then compared and analyzed along with four well-known sources: Al-Mawrid Dictionary by Baalbaki (1993), Dictionary of Comparative Proverbs by Mourad (2006), Dictionary of Common English Proverbs by Attia (2004), and Ghazala's (2008) translations. The study found all systems struggled with accuracy. The main problems were poor translations, loss of figurative meaning, inappropriate equivalents, and the Arabic sentences seemed to be distorted in terms of forms and contents. The study indicates that adding cultural knowledge bases into translation systems can greatly improve their ability to understand and translate complex fixed phrases.
subject: Articles
  topic: section
subject: Effectiveness of MT systems
  topic: keywords
subject: English fixed phrases
  topic: keywords
subject: idioms
  topic: keywords
subject: proverbs
  topic: keywords
subject: phrasal verbs
  topic: keywords
creator: Abdou Ahmed Ali Mounassar
rights: Copyright (c) 2024 University of Science and Technology Journal for Management and Human Sciences
date: 2024-09-17
publication date: 2024-09-17
starting page: 91
ending page: 116
doi: 10.59222/ustjmhs.2.2.4

The Impact of Strategic Intelligence on Marketing Agility: A Field Study in Private Universities in the Capital Municipality of Sana'a
type: item
description: This study aimed to determine the levels of marketing agility and strategic intelligence, as well as the impact of strategic intelligence on marketing agility in private universities in the Capital Municipality of Sana'a. The study adopted a descriptive-analytical approach and used a questionnaire as a tool for data collection from private universities that have been established for more than 15 years and have more than 20 educational programs. One hundred and thirty-seven questionnaires were distributed to university rectors, vice rectors, general secretaries, deans of colleges, marketing managers, heads of academic departments, registrars, and student affairs. A total of 118 valid questionnaires were collected for analysis. The Statistical Package for the Social Sciences (SPSS) was used to analyze the data. The study found that the level of strategic intelligence practice in private universities was high, with the future vision dimension being the most practiced, while motivation was the least practiced. The level of marketing agility application was also high, with implementation agility being the most applied dimension, while participation agility was the least applied. The results also showed a significant statistical impact of strategic intelligence on marketing agility. The motivation and partnership dimensions of strategic intelligence had the greatest impact on marketing agility, while systematic thinking had the least impact. The study recommends increasing focus and attention on the motivation and partnership dimensions, as they have the greatest impact on marketing agility and increase the achievement of marketing agility in the face of increasing competition in the private university sector in Yemen.
subject: Articles
  topic: section
subject: Strategic intelligence
  topic: keywords
subject: marketing agility
  topic: keywords
subject: private universities
  topic: keywords
creator: Majid Mapkhot Mapkhot Goaill
creator: Amal Salah Aldeen Ali Al-Sabahi
rights: Copyright (c) 2024 University of Science and Technology Journal for Management and Human Sciences
date: 2024-08-19
publication date: 2024-08-19
starting page: 67
ending page: 89
doi: 10.59222/ustjmhs.2.2.3

The Degree of Transformational Leadership Practice among Public and Private Secondary School Principals in the Capital Municipality of Sana'a
type: item
description: This study aimed to determine the degree to which transformational leadership dimensions are practiced by public and private secondary school principals in the Capital Municipality of Sana'a, from the perspective of teachers. A descriptive-analytical approach was employed to achieve the study's objectives. The study sample consisted of (899) male and female teachers. Data was collected using a questionnaire, and a number of inferential statistical methods were used for analysis. The study found that the degree of transformational leadership practice among public and private school principals in the Capital Municipality of Sana'a, as perceived by teachers, was high, with a mean of (4.02). The dimensions were ranked in descending order as follows: (idealized influence, inspirational motivation, intellectual stimulation, individual consideration, and empowering teachers). The study also found statistically significant differences in the responses of the sample members regarding the degree of transformational leadership practice among public and private secondary school principals which could be attributed to the variable of teacher qualification and school type; the differences were in favor of the non-educational university qualification category and in favor of the private schools' category. The results also showed that there were no statistically significant differences attributed to the variables of (school principal gender, teacher gender, and years of teaching experience). The study provided several recommendations in light of its findings, the most important of which is to hold training courses and professional development programs for principals to raise the level of their practice of transformational leadership behaviors.
subject: Articles
  topic: section
subject: Transformational leadership
  topic: keywords
subject: school principals
  topic: keywords
subject: teachers
  topic: keywords
subject: the Capital Municipality of Sana'a
  topic: keywords
creator: Abdulghani M. Al-Amrani
rights: Copyright (c) 2024 University of Science and Technology Journal for Management and Human Sciences
date: 2024-08-19
publication date: 2024-08-19
starting page: 33
ending page: 65
doi: 10.59222/ustjmhs.2.2.2

The Role of Strategic Agility in Promoting Digital Transformation: A Field Study of Yemeni Banks in the Capital Municipality of Sana'a
type: item
description: The study aimed to examine the role of strategic agility in promoting digital transformation at Yemeni banks in the Capital Municipality of Sana’a. It employed the quantitative descriptive approach and used the questionnaire to collect data from a sample of 385 from a total population of 1901 employees with supervisory posts working for the Yemeni banks in the Capital Municipality of Sana’a. A number of 338 questionnaires were retrieved with a response rate of 88.02%, and all of them were valid for statistical analysis using SPSS v 28. The study revealed that strategic agility across its three dimensions (strategic sensitivity, resource fluidity, and collective commitment) has a significant and positive role in promoting digital transformation in the Yemeni banks, with 'collective commitment' emerging as the most influential dimension, followed by 'strategic sensitivity', then 'resource fluidity'. The study concluded that banks that are sensitive to strategic changes, have flexible resource allocation, and prioritize collective commitment are more likely to achieve successful digital transformations. It recommends Yemeni banks focus on strengthening the organizational aspect within digital transformation efforts, work on improving resource fluidity, prioritize strategic sensitivity and alignment, and focus on fostering a collaborative environment where all stakeholders are aligned towards the common goal of digitalization.
subject: Articles
  topic: section
subject: strategic agility
  topic: keywords
subject: promoting digital transformation
  topic: keywords
subject: Yemeni banks
  topic: keywords
creator: Mohammed Ahmed Shujaa Aldeen
creator: Omaimah Mohammed Al-Hemyari
rights: Copyright (c) 2024 University of Science and Technology Journal for Management and Human Sciences
date: 2024-08-03
publication date: 2024-08-03
starting page: 117
ending page: 143
doi: 10.59222/ustjmhs.2.2.5

The Impact of Organizational Climate on the Performance of Islamic Banks in Yemen: A Field Study
type: item
description: This study aimed to investigate the impact of organizational climate, represented by two dimensions (communication and participation in decision-making), on the performance of Islamic banks in Yemen. The analytical approach was employed, utilizing a questionnaire as the primary tool for data collection and analysis using the SPSS statistical program. The study targeted the five Islamic banks in Yemen, with a total of 2864 employees across all organizational levels. The targeted sample size was 340 individuals. The findings revealed there is a statistically significant impact of organizational climate on organizational performance in Islamic banks in Yemen, through its two dimensions (communication and participation in decision-making), where the most influential dimension was the (participation in decision-making), followed by the (communication). The study recommends that Islamic banks in Yemen pay greater attention to fostering an organizational climate that is conducive and suitable, leading to employee satisfaction and contributing to outstanding performance at both the individual and bank levels.
subject: Articles
  topic: section
subject: organizational climate
  topic: keywords
subject: organizational performance
  topic: keywords
subject: Islamic banks operating in Yemen
  topic: keywords
creator: Nasr Ali Hezam Al-Ahmadi
rights: Copyright (c) 2024 University of Science and Technology Journal for Management and Human Sciences
date: 2024-08-03
publication date: 2024-08-03
starting page: 1
ending page: 31
doi: 10.59222/ustjmhs.2.2.1