University of Science and Technology Journal for Management and Human Sciences
University of Science and Technology Journal for Management and Human Sciences (USTJMHS) is an open access peer-reviewed journal published by University of Science and Technology, Yemen. The Journal welcomes articles that contribute to wide spectrum coverage of academic research papers in the fields of administration, economics, education and other human and social sciences. Originality, high quality and significance of the content are essentially considered. Online ISSN: 2959-314X Print ISSN: 2959-3131
جامعة العلوم والتكنولوجيا ، صنعاء - اليمن
An Analysis of Cohesive Reference in English Scientific Texts Translated into Arabic
This study examined the similarities and differences in the frequency and use of cohesive reference in English scientific abstracts and their Arabic translations. A quantitative method was employed by developing and applying a checklist based on Halliday and Hasan’s (1976) model for evaluating cohesive reference: (personal pronoun, demonstrative reference and comparative reference). A corpus of 31 English research abstracts with their Arabic translations was selected from four academic journals. The findings revealed a higher frequency of references in English (421) than Arabic (332), which was attributed to the application of reduction and compensation strategies in translation, thereby decreasing the number of cohesive devices in Arabic. Nevertheless, both languages followed a similar frequency order of cohesive devices: demonstrative references were the most prevalent (339 and 259 in English and Arabic respectively), reflecting the clarity, transparency, and precision of scientific texts. Personal pronouns and comparative references ranked second and third, respectively. The study underscored the necessity for translators and student-translators to develop an in-depth understanding of cohesion, particularly cohesive reference, in English and Arabic. It further recommended the inclusion of cohesion-focused content in translation curricula to equip student-translators with the knowledge and skills to select and apply appropriate strategies for specific contexts.
Copyright (c) 2025 The copyright is transferred to the University of Science and Technology, Sana’a, Yemen. https://creativecommons.org/licenses/by/4.0
The Impact of the Characteristics of Enterprise Resource Planning (ERP) Systems in Improving the Quality of Accounting Information in Telecom Companies in the Republic of Yemen: A Field Study
The study aimed to measure the impact of the characteristics of enterprise resource planning (ERP) systems in improving the quality of accounting information in telecommunications companies in the Republic of Yemen. To achieve the goal of this study, the questionnaire was relied upon as a tool for collecting data, from the population represented by 609 members, from which a stratified random sample of size was taken. It reached 248 accountants, financial management and its various departments, database managers, programmers, and engineers working on ERP systems in telecommunications companies. To analyze the data, through which simple regression analysis was used to test the main hypothesis of the study, and multiple regression to test the sub-hypotheses. The results of the field study showed a positive effect of the characteristics of ERP systems: (technical, organizational, and informational) in improving the quality of accounting information. Based on multiple regression analysis, the results showed that organizational characteristics have a high positive impact on improving the quality of accounting information, followed by technical characteristics, then informational characteristics. In light of the results reached, the study recommended the need to enhance interest by Yemeni telecommunications companies in the ERP system in all its dimensions, and working to continuously improve it to suit the needs of companies because it has an effective role in improving the quality of accounting information. It also recommended working to exert more effort and follow up on all developments related to the ERP system by adopting all new in the field of information and communications technology due to the global trend based on knowledge and innovation.
characteristics of enterprise resource planning systems
The Role of Green Marketing in Forming Mental Imagery for Customer: A Field Study of the Point of View of Specialists in Yemen Standardization Metrology & Quality Control Organization in the Municipality of Capital
The study aimed to identify the role of green marketing in its dimensions: (waste elimination or reduction, environmental orientation, green product, government pressure groups) in forming the consumer's mental image in its dimensions: (cognitive dimension, emotional dimension, procedural dimension (behavioral)) from the point of view of specialists in the Yemen Standardization Metrology & Quality Control Organization in the capital, and to achieve the objectives of the study and test its hypotheses, the analytical approach was used. The questionnaire was used as a tool to collect data from members of the study community. The study community consisted of (270) elements of specialists in the organization. The study used the comprehensive inventory method due to the small size of the study community. The data were entered, coded and analyzed using the (SPSS) program. The results of the study concluded that there is a positive role with statistical significance for green marketing in forming the consumer's mental image from the point of view of specialists in the organization, and it also concluded that there is a role with statistical significance for the two dimensions (waste elimination or reduction and government pressure groups) in forming the consumer's mental image from the point of view of specialists in the organization. Based on the results reached, the study recommended paying attention to practicing green marketing in industrial facilities, as it plays a role in raising the quality of the local product and consumer safety, thus creating a positive mental image in the consumer.
Yemen Standardization Metrology & Quality Control Organization in the Municipality of Capital
The Impact of Management Information Systems on Strategic Performance: A Field Study in Yemeni Universities
The study aimed to identify the impact of management information systems (MIS) on strategic performance in public and private Yemeni universities. The study population consisted of academic and administrative leaders in public and private Yemeni universities, totaling (1007) individuals. The study employed a descriptive-analytical approach and utilized a comprehensive census method, with questionnaires as the tool for data collection. Data were statistically analyzed using the SPSS program. The study revealed a statistically significant impact of management information systems on strategic performance in the universities under study. It was also revealed that the level of strategic performance achievement in private universities was higher than in public universities. Additionally, the results showed that private universities demonstrated greater overall interest in management information systems compared to public universities across individual dimensions. The study recommends that both public and private Yemeni universities should pay attention to management information systems and strategic performance, with a focus on utilizing modern technologies in management information systems to enhance and achieve their strategic performance.
The Impact of Human Capital on Improving Marketing Performance: A Field Study in Yemeni Private Universities in the Capital Municipality of Sana'a
This study aimed to determine the impact of human capital on improving marketing performance in Yemeni private universities in the Capital Municipality - Sana'a. The study adopted a descriptive-analytical research approach. The study population included heads of academic and administrative departments, general secretaries, directors of departments and their deputies, deans of colleges and their deputies, and university presidents and their deputies, totaling 437 individuals. A proportional stratified random sample of 205 individuals was selected. Data were collected using a questionnaire, and the data were entered, coded, and processed using SPSS 23. Descriptive statistical methods were used to measure the study's objectives, and structural equation modeling (SEM) was employed via the Smart PLS statistical program to test the main and subsidiary hypothesis paths. The results of the study revealed that the level of marketing performance in the universities under study was high across all dimensions, and human capital was also available at a high level across all dimensions. The results also showed a statistically significant direct impact of human capital, with all its dimensions combined, on improving the marketing performance of the universities under study. The study recommends the importance of focusing on human capital in all its dimensions due to its impact on improving marketing performance in Yemeni private universities in the Capital Municipality - Sana'a.
Customer Relationship Management and its Impact on Competitive Advantage: A Field Study in AXA Commercial Group of Companies in the Kingdom of Saudi Arabia
This study aimed to assess the impact of customer relationship management with its dimensions -technology-based customer relations, quick response, customer knowledge management, trust in customer interactions and organization of the management of customer relationship- on the competitive advantage with its dimensions, which include creativity, cost, quality and flexibility in AXA Groups of Companies in the Kingdom of Saudi Arabia from the customers’ perspectives. The study used the descriptive analytical method, and a questionnaire for data collection. The study population was the customers of the AXA Group. The sample consisted of (400) individuals, which was selected by the convenient sampling method, due to the lack of a total number of the study population (the company's customers). The data was processed using the SPSS by which a set of descriptive and inferential statistical procedures were employed to assess the study objectives and hypotheses. The study results revealed that a high level of attention was paid in AXA Group of Companies to achieve the competitive advantage, covering all its dimensions. There was also a high level of practicing customer relationship management with all its dimensions. The results also showed a positive impact of customer relationship management in achieving the competitive advantage. The study concluded with a number of recommendations, including paying more attention to the level of achieving the competitive advantage with all its dimensions in AXA Companies, particularly the creativity dimension which has more impact than other dimensions. AXA Companies are also recommended to pay more attention to practicing customer relationship management in a dynamic and complete way so as to achieve the competitive advantage.
The Impact of Strategic Planning on Institutional Excellence: A Field Study of Insurance Companies in the Capital Municipality of Sana’a
This study aimed to identify the impact of strategic planning with its dimensions- environmental analysis, strategic direction, and strategy formulation- on institutional excellence with its dimensions, which include leadership excellence, service excellence, and process excellence in the insurance companies based in the Capital Municipality of Sana’a. To achieve the objectives of the study and test its hypotheses, the descriptive-analytical method was used, and a questionnaire was employed for collecting data from the study sample. The study population consisted of (208) individuals, covering general managers, deputy-managers, department managers and section heads. Since the population was small, the study used the complete census sampling method. The data were coded and entered in the (SPSS) program. The study results revealed that the insurance companies under study practiced strategic planning with all its dimensions at a high level. The institutional excellence with all its dimensions also scored a high level. Furthermore, the study results indicated a statistically significant impact of strategic planning on the institutional excellence in the companies under investigation. The study recommends that attention should be paid to strategic planning in order to enhance institutional excellence and to strengthen this relationship by considering the concept of strategic planning and institutional excellence as part of its business philosophy, taking into account preparing a development plan to improve its services.
insurance companies in the Capital Municipality of Sana’a
The Impact of Supply Chain Management on Organizational Performance: A Field Study in the Food Manufacturing Companies of Hael Saeed Anam Group and Partners
The study aimed to identify the impact of supply chain management on organizational performance in the food manufacturing companies of Hail Saeed Anam Group and Partners. The study population consisted of employees in top, middle, and executive management who form the team dealing with supply chains, totaling 127 individuals. The study relied on a comprehensive census and adopted a descriptive-analytical approach, using a questionnaire as the data collection tool. Data were statistically analyzed using the Statistical Package for the Social Sciences (SPSS). The study revealed several key findings, the most important of which was the presence of a statistically significant positive impact of supply chain management on organizational performance in the food manufacturing companies of Hail Saeed Anam Group and Partners. The findings also showed that the companies achieved a high level of organizational performance in its two dimensions (efficiency and effectiveness), reflecting the success of supply chain management. The study provided several recommendations, including the importance of adopting sustainable strategies to improve organizational performance across its various dimensions, with a focus on enhancing efficiency and effectiveness through the implementation of modern systems that ensure accuracy and speed in task completion. Additionally, the study recommends strengthening collaboration with suppliers in research and development to increase innovation and achieve a higher level of integration, as well as building long-term relationships with customers and developing direct and effective communication channels with them, given their vital role in improving and advancing organizational performance.
The Impact of Business Intelligence Systems on Human Capital Development at Yemen and Kuwait Bank in the Capital Municipality of Sana'a
This study aimed to examine the impact of business intelligence systems on human capital development at Yemen and Kuwait Bank Capital Municipality of Sana'a by assessing the current state of business intelligence adoption and the level of human capital development in the bank. To achieve the study objectives, an analytical descriptive approach was employed, with a questionnaire serving as the primary data collection tool. The study population consisted of all executive employees at Yemen and Kuwait Bank in Sana’a, totaling 307 employees, from which a stratified random sample of 171 individuals was selected. The study utilized descriptive and inferential statistical methods for data analysis, relying on SPSS program. The main findings revealed a statistically significant positive impact of business intelligence systems on human capital development at Yemen and Kuwait Bank. Based on these results, the study provided some practical recommendations.
Critical Success Factors and Their Impact on Strategic Agility: A Field Study on Banks Operating in Yemen
The study aimed to determine the Critical Success Factors (CSFs) in banks operating in Yemen and identify their impact on Strategic Agility (SA). The study followed a descriptive analytical approach and used a questionnaire as a tool to collect data from a relative random sample of (322) individuals selected from a study population of 1,973 employees, representing those working in leadership and supervisory positions in banks operating in Yemen. The number of valid questionnaires for analysis was (281). The findings revealed a statistically significant positive impact of CSFs on SA in Yemeni banks, with varying impacts from the different dimensions of CSFs. The dimensions of (organizational structure and supportive leadership) had the greatest impact, while (organizational culture and information technology) had the least impact, with no impact from the human resources dimension on SA. The findings also indicated that SA, in all its dimensions, was achieved at a high level, and that Yemeni banks practiced CSFs in all their dimensions to a high degree. The study recommended continuing to enhance and develop SA in Yemeni banks by integrating performance evaluation tools and continuous monitoring of various strategic dimensions, with sufficient resources allocated for this purpose. Additionally, it recommended strengthening attention to all CSFs, particularly those which received less attention, such as organizational culture and organizational structure. The study also suggested reevaluating human resources strategies in Yemeni banks to activate their role in enhancing SA.
Leadership Practices of School Principals in Deaf Schools in the Gaza Governorates in Light of Positive and Motivating Environment Standards: A Case Study
The study aimed to identify the perceptions of teachers at Mostafa Sadeq Al-Rafii Secondary School for Deaf (Male Students) in the southern governorates of Gaza regarding the leadership practices of the school principal and to explore ways to develop these practices in light of the standards of a positive and motivating environment. The researchers adopted a qualitative approach using a case study methodology. Semi-structured interviews were conducted with (11) teachers at the school, in addition to in-depth interviews with (4) educational experts. Simple exploratory observation was also employed to monitor behaviors within the school. The results classified teachers' opinions into (6) key themes: (clarity of vision and objectives, exemplary leadership, fostering a culture of innovation, communication and interaction, delegation, and support and motivation). Experts’ perspectives on development strategies were also categorized into (6) core ideas: (planning, enhancing leadership capacities, achieving balanced delegation, promoting teachers' professional development, improving the school environment, and establishing partnerships). In light of these findings, the study recommends adopting the experts’ suggestions, conducting periodic follow-ups at the deaf school, encouraging the principal to refine leadership practices, and implementing activities that foster creative potential. These measures would strengthen deaf students' confidence in their academic and practical abilities and contribute to cultivating a positive and motivating environment.
The Impact of Strategic Agility on Strategic Success: A Field Study of Insurance Companies in Amanat Al Asima
This study aimed to identify the impact of strategic agility along with its dimensions – strategic sensitivity, speed of response, shared responsibility, and resource fluidity – on strategic success, which includes adaptation, survival, business growth, and effective implementation at insurance companies in Amanat Al Asima. To achieve the objectives of the study and test its hypotheses, the descriptive analytical method was adopted and the questionnaire was used to collect data. The study population consisted of (155) members in the administrative and supervisory positions in the said companies, represented by general managers, their deputies, department managers, and heads of sections. The complete census sampling method was used due to the small size of the study population. The data were entered and coded to the SPSS package. The study results revealed that insurance companies practice strategic agility of all its dimensions at a high level, and that strategic success of all its dimensions scored a high level. The results also showed that there is a statistically significant positive impact of the strategic agility on the strategic success among insurance companies. The study recommended insurance companies in Amanat Al Asima to pay more attention to practicing strategic agility for its positive impact on achieving strategic success.
Impact of Critical Success Factors on Organizational Performance: A Field Study of Yemeni Banks
This study aimed to determine the impact of critical success factors (CSFs) on the organizational performance (OP) of Yemeni banks. The study adopted a descriptive-analytical approach, and the population included (1,973) employees working in the leadership and supervisory positions at Yemeni banks. A stratified random sample of (322) individuals was selected, and data were collected using a questionnaire distributed to the study sample. The number of valid questionnaires received was (281). The data were entered, coded, and analyzed using the SPSS 28 software. The study findings revealed a significant direct impact of CSFs, in all their dimensions, on OP of Yemeni banks. However, no impact was found for the dimensions of (human resources and organizational culture) on OP. Additionally, the study findings showed that level of OP was high in Yemeni banks across all dimensions of the Balanced Scorecard. Furthermore, CSFs were also found to be high in Yemeni banks across all of their dimensions. Based on the results, the study recommended the identification and analysis of CSFs in all their dimensions in Yemeni banks, tailored to each bank, and working to enhance them as part of their overall strategies. It also recommended incorporating these factors into strategic planning to ensure the improvement of OP in the banking market. Moreover, the study recommended continuing to adopt the Balanced Scorecard as a main tool for measuring OP in Yemeni banks.
The Impact of Knowledge Management on Strategic Entrepreneurship: A Field Study at Yemeni Private Universities in the Capital Municipality of Sana'a
The study aimed to measure the level of knowledge management practices and the level of strategic leadership achievement in private Yemeni universities in the Capital Municipality of Sana'a, as well as to assess the impact of knowledge management on strategic leadership in these universities. The study employed a descriptive analytical approach and relied on a questionnaire as a data collection tool. A comprehensive enumeration method was used for the study population, which comprised 367 leaders. Data were analyzed using statistical methods such as means, standard deviations, percentages, Cronbach's alpha reliability coefficient, one-way ANOVA, and simple regression analysis, utilizing the Statistical Package for the Social Sciences (SPSS) to test the validity of the study hypotheses. The study found that the level of knowledge management practices in the universities under study was high, and the level of strategic leadership achievement was also high. It was concluded that there is a statistically significant impact of knowledge management on strategic leadership in the universities studied, with the knowledge distribution dimension having the most significant effect on strategic leadership, followed by the knowledge application dimension, then the knowledge generation dimension, while the knowledge storage dimension had the least effect. The study recommends enhancing the level of knowledge management practices in private universities in the Capital Municipality of Sana'a and promoting a culture of strategic entrepreneurship by creating a work environment that fosters creativity, innovation, and risk-taking.
Electronic Marketing and its Impact on Institutional Entrepreneurship: A Field Study in Yemeni Private Universities in the Capital Municipality of Sana'a
The study aimed to determine the impact of electronic marketing on institutional entrepreneurship in Yemeni private universities in the Capital Municipality of Sana'a. The analytical descriptive approach was used in the study. The study population consisted of all senior and middle management directors and electronic marketing specialists in Yemeni private universities in the Capital Municipality of Sana'a. The study population consisted of all senior and middle management directors and electronic marketing specialists in (9) Yemeni private universities in the Capital Municipality of Sana'a that have been established for more than ten years and whose strategic visions included an entrepreneurial dimension. Due to the small size of the study population, a comprehensive census method was used, and (220) questionnaires were distributed to the members of the population. The findings revealed that there is a positive impact of electronic marketing dimensions (electronic product, electronic promotion, and electronic distribution) except for electronic pricing on institutional entrepreneurship in Yemeni private universities under study. The electronic product dimension had the most significant impact on institutional entrepreneurship, while the electronic distribution dimension had the least impact. The study recommends that universities should strive to achieve advanced levels of entrepreneurship and continuously work on improving the dimensions of electronic marketing. This can be achieved by aligning the design of electronic educational products with the needs of their customers, enabling them to seize new opportunities in the labor market, and achieving a level of integration among the dimensions of electronic marketing, with a focus on the electronic product as the most influential element in the institutional entrepreneurship of universities.
The Impact of Professional Skills on the Quality of Auditing Performance: A Field Study in Audit Offices and Firms in the Republic of Yemen
The study aimed to investigate the impact of professional skills on the quality of audit performance from the perspective of certified public accountants in audit offices and firms in the Republic of Yemen. To achieve this objective, a questionnaire was used to collect data from a purposive sample of (190) certified accountants working in auditing offices and firms in Yemen. A total of 184 valid questionnaires were retrieved for statistical analysis. The study adopted a descriptive analytical approach and utilized multiple regression analysis. The results revealed a positive impact of professional skills (intellectual skills, personal skills, and organizational and administrative skills) on the quality of auditing performance. However, no significant impact was found for two dimensions of professional skills (technical and practical skills, and communication skills) on the quality of auditing performance. The study results also showed that the sub-dimension most strongly correlated with audit quality performance was client relationships, followed by audit engagement execution, documentation and follow-up, and leadership responsibility. Based on these findings, the study recommends that audit firms should establish a dedicated department responsible for audit quality control, with leadership demonstrating willingness to provide adequate resources for quality control development. This would contribute to enhancing their technical and cognitive skills, enabling them to perform their duties and make sound decisions in the audit process.
The Impact of Ethical Leadership on Organizational Health of Yemen Company for Flour Mills and Silos in Hodeida Governorate
The study aimed to determine the impact of ethical leadership on organizational health in the Yemeni Company for Flour Mills and Silos in Al-Hodeida Governorate. To achieve this goal, a questionnaire was used as the main tool for data collection from a community of 180 individuals. A stratified random sample of 123 individuals was taken, with 105 questionnaires valid for analysis. The data were analyzed using the Statistical Package for the Social Sciences (SPSS). The study concluded with a set of findings, the most important being the positive impact of ethical leadership on organizational health. Ethical leadership has a moderate impact on organizational health in the Yemeni Company for Flour Mills and Silos in Al-Hodeida Governorate. The level of practicing ethical leadership and organizational health in their various dimensions is very high. Based on these findings, the study recommended maintaining the level of ethical leadership through training courses on the importance of ethical leadership and its role in enhancing organizational health in the company. It also recommended maintaining and enhancing the high level of organizational health by continuously providing a suitable environment that ensures the psychological well-being of subordinates.
The Impact of Digital Marketing on Purchase Decision: A Field Study on Yemeni Food Manufacturing Companies from the Perspective of Customers in the Capital Municipality of Sana'a
This study aims to determine the impact of digital marketing on purchasing decisions in Yemeni food manufacturing companies from the perspective of customers in the Capital Municipality of Sana’a. The study employed a descriptive-analytical approach to achieve its objectives and used a questionnaire as the primary tool for data collection. The study population consisted of customers of Yemeni food manufacturing companies, with a sample of 384 respondents from Sana’a. A convenience sampling method was used due to the absence of a defined sampling frame. Data were entered and coded using SPSS software. The results of the study revealed that, from the customers' perspective, Yemeni food manufacturing companies engage in digital marketing at a moderate level across all its dimensions. Furthermore, purchasing decisions were made at a high level across all dimensions. The study also found a statistically significant positive impact of digital marketing dimensions on customers' purchasing decisions for Yemeni food manufacturing companies. The study recommends that Yemeni food manufacturing companies place greater emphasis on digital marketing to influence consumer purchasing decisions. It also suggests strengthening this relationship by integrating the concepts of digital marketing and purchasing decisions into the company's business philosophy. Additionally, it highlights the importance of utilizing technology to predict and influence consumer behavior.
Copyright (c) 2025 Mohammed Ali Mohammed Al-Ansi, Mohammed Abdullah Mohammed Al-Attas
Strategic Vigilance and Its Impact on the Institutional Excellence: A Field Study of Pharmaceutical Manufacturing Companies in Amanat Al Asima, Yemen
The study aimed to assess the impact of strategic vigilance along with its dimensions -technological vigilance, competitive vigilance, marketing vigilance, commercial vigilance, and environmental vigilance- on institutional excellence, which subsumes leadership excellence, human resources excellence, strategic excellence, operations excellence, and product excellence at pharmaceutical manufacturing companies in Amanat Al Asima, Yemen. It also aimed to identify the level of practicing strategic vigilance and achieving institutional excellence in the companies under study. To achieve the objectives of the study and test its hypotheses, the descriptive analytical method was followed. The questionnaire was used to collect data. The study population consisted of (210) members of administrative leadership, including general managers, department managers, and heads of sections. The complete census sampling method was used, as the size of the study population was small. The data was entered and coded to the SPSS package. The study results revealed a statistically significant impact of strategic vigilance on institutional excellence in the companies under investigation. Moreover, the level of achieving institutional excellence and practicing strategic vigilance scored a high degree. Based on the results, the study recommends that pharmaceutical manufacturing companies in Amanat Al Asima should pay more attention to strategic vigilance practices, as they enable organizations to respond to surrounding variables and represent the effective element in institutional excellence.
pharmaceutical manufacturing companies in Amanat Al Asima
Copyright (c) 2025 Abdo Ahmed Ali Al-Amiri, Seham Abdulrahman Said Rajeh
The Impact of Agile Management on the Performance of Yemeni Pharmaceutical Industry Companies in the Capital Municipality of Sana’a
This study aimed to identify the impact of agile management (5S, six sigma, work standard, continuous improvement, and cross-functional teams) on performance (financial, customers, internal operations, and education and growth) of Yemeni pharmaceutical industry companies in the Capital Municipality of Sana’a. A descriptive analytical approach was employed, and primary data were collected through a questionnaire distributed to 278 employees across companies following a stratified random sampling method; of which (270) questionnaires were valid for analysis using SPSS. The study revealed that there is an impact of agile management on performance across the companies. The results also showed that there are no statistically significant differences in the level of performance across the companies attributed to the organizational variables (company size and age). Based on these findings, the study recommends that pharmaceutical manufacturing companies in Sana’a should pay more attention to agile management due to its role in performance, and also focus on improving and developing employees to enable them to achieve higher levels of performance in the long term.
Yemeni pharmaceutical industry companies
Copyright (c) 2025 Majid Mabkot Mabkot Joail, Zainab Abdo F. O. Al-Meshreqi
Factors Affecting Yemeni University Students’ Translation Using Google Translate
The engagement of Yemeni undergraduate students in an effective translation process using machine translation (MT) including Google translate (GT) seems to be affected by certain factors which may have positive or negative effect on the translation of Arabic texts into English. This study aimed to explore factors affecting Yemeni undergraduate students' translation of Arabic texts into English when using GT. To achieve this objective, a qualitative approach was employed by means of an interview to gather data from students about factors that may affect their translation. Collected data were analyzed following a thematic analysis method. Findings revealed fostering and impeding factors that affect students' translation when using GT. Fostering factors included positive attitude toward MT, awareness of GT limitations, dissatisfaction with GT translations and think-aloud strategy. On the contrary, impeding factors involved challenges faced by participants, lack of competence in using GT, negative effect of think-aloud and negative attitude toward GT. The study provides insights to educators about what may affect students' translation using GT which can be considered in training translation students on how to use GT effectively. Future research could examine factors that may affect students' use of other machine translation tools, including artificial intelligence (AI).
Copyright (c) 2024 Reham Derhim H. Salem, Waleed Mohammed A. Ahmed
Transformational Leadership and Its Impact on Crisis Management: A Field Study in Yemeni Shipping Companies
This study aimed to determine the level of crisis management and the level of practicing transformational leadership and its impact on crisis management in Yemeni shipping companies. To achieve the study objectives and test its hypotheses, the descriptive-analytical approach was used. A questionnaire was developed to collect primary data from a study population of (478) individuals. A study sample of (214) individuals was selected using the non-proportional stratified random sampling method. The data were statistically analyzed using the Statistical Package for the Social Sciences (SPSS). The study findings revealed that there is a statistically significant impact of transformational leadership on crisis management in Yemeni shipping companies and there is a statistically significant impact of the dimensions of transformational leadership (idealized influence, intellectual stimulation, and individual consideration) on crisis management in the companies. However, there was no statistically significant impact of the transformational leadership dimension (inspirational motivation) on crisis management in the companies. Additionally, the study found that the practice of crisis management and transformational leadership in Yemeni shipping companies was at a high level. The study recommends that Yemeni shipping companies should work effectively to enhance crisis management to overcome future challenges by adopting more advanced procedures and strategies to deal with crises in their early stages and prevent their occurrence. The study also recommends maintaining and continuously enhancing the achieved level of transformational leadership.
Copyright (c) 2024 Najeeb Mohammed Yahya Al-Beshari, Bushra Mohealdeen Ali Alshahari
Impact of Strategic Alliances on Competitive Advantage: A Field Study on Pharmaceutical Companies in the Republic of Yemen
This study aimed to determine the impact of strategic alliances on the competitive advantage of pharmaceutical companies in Yemen. The study followed a descriptive-analytical approach. The study population consisted of (9) pharmaceutical companies, with a total of (330) individuals, and due to the small size of the population, a complete census method was adopted. A questionnaire was used to collect data, which were statistically processed using the Statistical Package for the Social Sciences (SPSS). The results showed a high level of strategic alliance practices as well as a high level of competitive advantage achieved in the studied companies. The results also showed a statistically significant impact of strategic alliances in all their dimensions in achieving competitive advantage, with varying levels of this impact in achieving competitive advantage from one dimension to another. The results showed a positive direct impact of the dimensions (strategic alliance management, competitive cooperation, and technological alliances), while the results showed no impact for both (shared vision and marketing alliances). Additionally, the results revealed a negative (inverse) impact of the dimension (sharing resources, risks, and costs) in achieving the competitive advantage of the studied companies. The study recommends the formation of strategic alliances among the studied companies or with external companies possessing high resources and capabilities. Such alliances are considered an effective strategic alternative to ensure the survival, continuity, and growth of these companies.
Copyright (c) 2024 Murad Mohammed Abdullah Al-Nashmi , Ali Salh Moqbel Al-Sakani
The Impact of Food Safety Management System According to ISO 22000:2018 on Competitive Advantage at Arwa Mineral Water Company in Sana'a, Yemen
The study aimed to identify the impact of food safety management system (FSMS) according to ISO 22000:2018 by its dimensions (prerequisite programs, hazard analysis and critical control points, training, and continual improvement) on competitive advantage by its dimensions (cost, quality, and customer satisfy). To achieve the study objectives and to test its hypotheses, the descriptive analytical approach was used, and a questionnaire was developed for collecting data from the study population (800) at Arwa Mineral Water Company in Sana'a. The study sample of (259) individuals was selected following a simple random sampling method. The data was processed statistically using SPSS. The study revealed a significant positive impact of all FSMS dimensions based on the ISO 22000:2018 standard on competitive advantage at the surveyed company, where the continual improvement has the most impact, and the training has the least impact on competitive advantage. The study recommends that the surveyed company should pay more attention to continual improvement and training programs in FSMS aiming to reach the efficiency and effectiveness required for FSMS to achieve a highly competitive advantage.
food safety management system according to ISO 22000:2018
Copyright (c) 2024 Mohmmed Ahmed Shujaa Aldeen, Mustafa Ameen Ahmed Alarbi
The Impact of Situational Leadership on the Effectiveness of Crisis Management: A Field Study at Banks Operating in the Republic of Yemen
The study aimed to assess the impact of situational leadership – encompassing directive, supportive, participatory, and achievement-oriented styles – on the effectiveness of crisis management in Yemeni banks. Utilizing a descriptive analytical approach, the researchers developed a questionnaire to collect data from supervisory positions across eleven banks. Out of 400 questionnaires distributed via stratified random sampling, 303 valid responses were retrieved for analysis. The study employed structural equation modeling using Partial Least Squares Path Modeling (SmartPLS v.4.0.9.5) alongside the Statistical Package for the Social Sciences (SPSS v.28). The findings revealed a statistically significant positive impact of situational leadership on the effectiveness of crisis management within the banks studied. However, the directive leadership style showed no statistically significant impact on crisis management effectiveness. Based on these results, the study recommends that leaders of Yemeni banks should enhance their situational leadership skills, which are essential for adapting to changes and effectively managing crises. Additionally, they should implement comprehensive crisis management strategies at all stages, as these strategies ultimately determine the future of their institutions. A shift away from directive leadership to participatory, achievement-oriented, and supportive styles is advised, as these approaches foster employee trust and provide the stability and support needed for successful crisis management.
banks operating in the Republic of Yemen
Copyright (c) 2024 Abdo Ahmed Abdurabu Al-Sayyad, Wail Sultan Abdullah Alhakimi
The Impact of Risk Management on Project Success: A Field Study at Humanitarian Organizations in Yemen
The study aimed to determine the impact of risk management (risk identification, risk analysis, risk response and risk monitoring and control) on project success (scope, schedule, cost and quality) at humanitarian organizations operating in Yemen (HOY). The study followed the analytical descriptive approach to meet its objectives. It utilized the simple random technique to select 15 organizations representing 127 HOY and the disproportional stratified random sampling technique to target the respondents. Data was collected through a printed questionnaire from 185 respondents who have roles in managing projects at the targeted organizations. The findings showed that risk management has a significant positive impact on project success. The findings also revealed that among 4 dimensions of risk management process, risk identification and risk monitoring and control were found as the most significant influencers that impact project success at HOY. The study recommends HOY to pay more attention to project risk management to attain higher project success level that ultimately contributes to the performance improvement and sustainability of their organizations. The study also recommends conducting more studies for further confirmations to the hypothesis of the study through testing the study’s variables at industries other than HOY such as banking industries and telecommunications companies.
Copyright (c) 2024 University of Science and Technology Journal for Management and Human Sciences
The Role of Innovative Marketing in Achieving Competitive Advantage of Yemeni Pharmaceutical Companies
The study aimed to identify the role of innovative marketing in achieving competitive advantage for Yemeni pharmaceutical manufacturing companies. It employed a descriptive-analytical approach, and to achieve the study's objectives and test its hypotheses, a questionnaire was constructed to collect primary data from the study population of 140 employees in Yemeni pharmaceutical manufacturing companies. A comprehensive sampling method was chosen for all marketing managers, their supervisors, and sales representatives. The questionnaires valid for analysis were 112, and the data were statistically processed using SPSS. The study revealed that there is a significant interest among the studied companies in practicing innovative marketing across its various dimensions. The studied companies also show a high interest in achieving competitive advantage in all its dimensions. It was found that there is a positive role for innovative marketing in achieving competitive advantage. Furthermore, the study revealed a significant interest from the studied companies in offering innovative products and products with different shapes and packaging. The study recommended the necessity of investing in the influential relationship of innovative marketing in achieving competitive advantage, which contributes to enhancing their performance and sustainability by strengthening their innovative marketing capabilities and skills, and thus positively impacting their competitive advantage.
The Impact of Emotional Intelligence on Developing Creativity Engines among Students of Al-Darb Community College in Dhamar Governorate – Yemen
The study aimed to investigate the impact of emotional intelligence with its dimensions (managing emotions, using emotions, self-motivation, self-awareness, and social communication) on developing creativity engines with their dimensions (embracing creativity, orientation towards learning and knowledge, and mental and psychological qualities). The study employed the descriptive analytical approach. The study population consisted of all students of Al-Darb Community College in Dhamar Governorate – Yemen, whereas the study sample amounted to (193) students from various academic levels and specializations. A questionnaire was used as a data collection tool, and the Statistical Package for the Social Sciences (SPSS version 28) was utilized for analyzing and processing data as well as testing the study hypotheses. The study found an impact of emotional intelligence on developing creativity engines. Moreover, all emotional intelligence dimensions except “using emotions” showed a significant impact on developing creativity engines.
The Impact of Forensic Accountant Characteristics on Reducing Tax Evasion from the Perspective of External Auditors Working in Audit Firms and Companies in the Republic of Yemen: A Field Study
The study aimed to identify and measure the impact of forensic accountant characteristics on reducing tax evasion from the perspective of external auditors working in audit firms and companies in the Republic of Yemen. To achieve the study's objectives, an electronic questionnaire was used as a data collection tool from a population of 384 external auditors in audit firms and companies using a complete enumeration method. The number of retrieved questionnaires was 329, and the number of questionnaires valid for analysis was 260. The data were analyzed using the SPSS, where multiple regression analysis was used to test the hypotheses. The results of the field study showed a positive impact of forensic accountant characteristics (skills and qualifications) on reducing tax evasion. Skills had a high positive impact on reducing tax evasion, followed by qualifications, especially those holding a CFA certificate. The results also showed no impact of forensic accountant characteristics (experience and behaviors) on reducing tax evasion according to the study population's opinion. The study revealed that the most related dimensions to reducing tax evasion, according to the study population's perspective, are the justifications for tax evasion, followed by tax evasion opportunities, tax evasion capabilities, and then tax evasion pressures. The study recommends the need to establish a specialized professional association concerned with organizing the forensic accounting profession in the Republic of Yemen, adopting the forensic accounting subject within accounting curricula, and activating field training for those performing the duties of forensic accountants.
The Impact of Human Resources Management Practices on Green Innovation: A Field Study at Yemeni Pharmaceutical Industrial Companies in the Capital Municipality of Sana’a
The study aimed to measure the level of human resource management practices (HRMPs) and the level of green innovation achievement in Yemeni pharmaceutical companies in the Capital Municipality of Sana’a, as well as to measure the impact of human resource management practices on green innovation in the companies under study. The descriptive-analytical approach was employed, and a questionnaire was developed as the tool of data collection. The population was (1675) employees from all administrative levels in seven Yemeni pharmaceutical industrial companies in Sana’a. The questionnaire was distributed to the study sample (313) of which (240) were valid for statistical analysis. The findings revealed that the level of achievement of HRMPs in the companies under study was high, and the level of green innovation achievement was also high. The study also found that there is a significant impact of HRMP on green innovation in the companies under study, with the motivation and compensation dimension having the greatest impact on green innovation, followed by the performance appraisal dimension, and then the job design dimension. However, the study found no statistically significant impact of training and development of human resources and recruitment dimensions on green innovation. The study recommends that companies should pay more attention to the current policies followed in job design, selection and recruitment of employees, and training and development programs designed for them. In addition, companies should improve and develop compensation and incentive systems and link them to performance appraisal systems and pay more attention to environmental practices for human resource management.