Vol. 3 No. 4 (2025)

Articles

• The Impact of Human Capital on Improving Marketing Performance: A Field Study in Yemeni Private Universities in the Capital Municipality of Sana'a

  Abdulatef Musleh Mohammed Ayedh, Khaled Ahmed Ali Al-Qudaimi

  1-37

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• The Impact of Management Information Systems on Strategic Performance: A Field Study in Yemeni Universities

  Majed Kassem Abdu Al-Sayani, Sahar Rashad Ali Al-Awadhi

  39-75

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• The Role of Green Marketing in Forming Mental Imagery for Customer: A Field Study of the Point of View of Specialists in Yemen Standardization Metrology & Quality Control Organization in the Municipality of Capital

  Abdulaziz Mohammed Al-Mekhlafi, Abeer Mohammed Ali Al-Arasi

  77-104

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• The Impact of the Characteristics of Enterprise Resource Planning (ERP) Systems in Improving the Quality of Accounting Information in Telecom Companies in the Republic of Yemen: A Field Study

  Sultan Ali Ahmed Al-Sorihi, Wala Gamal Ahmed Kolaib

  105-143

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