Organizational Creativity and its Impact on Competitive Advantage:A Field Study at Systems and Software Development Companies in the Capital Municipality of Sana’a

Abstract

The study aimed to identify the impact of organizational creativity practices on achieving competitive advantage in a selected sample of system and software development companies in the Capital Municipality of Sana'a, Republic of Yemen. The study adopted the descriptive-analytical approach. The study population consisted of 383 employees working in five system and software development companies in the Capital Municipality of Sana’a. A non-proportional stratified random sample of 192 individuals was selected and the collected data were collected using a structured questionnaire, and the data were processed and analyzed using the SPSS software. The study findings revealed that the studied companies demonstrated a high level of achieving competitive advantage across all its dimensions and also showed a strong commitment to practicing organizational creativity in all its dimensions. Furthermore, the findings indicated a statistically significant positive impact of organizational creativity on achieving competitive advantage in the studied companies. However, the influence of organizational creativity dimensions varied, with originality having the highest impact, followed by analysis and integration, while flexibility had the least impact. Additionally, the study found that the dimensions of fluency and problem-solving had no significant impact on achieving competitive advantage. Based on these findings, the study recommended enhancing organizational creativity practices, as they enable organizations to respond effectively to environmental changes, serve as a critical factor in organizational success, and contribute to the intellectual and cognitive development of employees in the studied companies.